Why is this phenomenon so important to business leaders? Because the traditional marketing model is insufficient to address the reality of today’s customers. The entire science of marketing has been developed to understand who buys, why they buy, and how they buy. The traditional marketing mix is made up of product, place, promotion, price -- all consistent with a positioning for the product or service.
Sunday, April 30, 2006. 01:54PM 976 Views 5 Comments
www.desicreative.com
Sunday, April 30, 2006. 07:23AM 611 Views 4 Comments
Friday, April 28, 2006. 12:05PM 749 Views 3 Comments
Old Navy is looking for their next mascot - will this recapture the fun that we miss?
Friday, April 28, 2006. 11:33AM 527 Views 0 Comments
Super Sweet 16 gives an over the top look at spoiled Millennials.
Friday, April 28, 2006. 10:14AM 571 Views 5 Comments
Or, how to start a really bad day.
Thursday, April 27, 2006. 03:14PM 506 Views 1 Comment
Who knows what those initials stand for?
Thursday, April 27, 2006. 02:30PM 778 Views 6 Comments
Wednesday, April 26, 2006. 12:49AM 536 Views 10 Comments
Ads, Tech, Con, Fun, Work Meet
Tuesday, April 25, 2006. 03:33PM 696 Views 2 Comments
Tuesday, April 25, 2006. 02:22PM 873 Views 30 Comments
Tuesday, April 25, 2006. 09:07AM 699 Views 0 Comments
New York! Come and have your books looked at by some of the nations top creative directors. Who knows, you might even get a job out of it!
Thursday, April 20, 2006. 09:10AM 779 Views 5 Comments
San Fransisco! Come and have your books looked at by some of the nations top creative directors. Who knows,you might even get a job out of it!
Thursday, April 20, 2006. 09:07AM 745 Views 0 Comments
Come and have your books looked at by some of the top creative directors in the nation. Who know, you might even get a job out of it!
Thursday, April 20, 2006. 08:33AM 512 Views 1 Comment
An Exit3a.com Poll
Wednesday, April 19, 2006. 11:48PM 611 Views 15 Comments
Coca-Cola launches coffee flavored sodas, but are they crashing the party too late?
Tuesday, April 18, 2006. 01:34PM 551 Views 3 Comments
Tuesday, April 18, 2006. 11:19AM 592 Views 5 Comments
IF ADVERTISING is so effective, why don't ad agencies advertise?
Tuesday, April 18, 2006. 08:30AM 1,032 Views 21 Comments
When we are so focused on working hard and adhering to a process, we blind ourselves to the myriad of creative opportunities a fresh outlook affords. How do we get this fresh outlook? By breaking out of our routine... by creating chaos.
Monday, April 17, 2006. 07:56PM 472 Views 2 Comments
Here are a few ads to follow up on Marc's post -
Monday, April 17, 2006. 03:28PM 763 Views 2 Comments
Monday, April 17, 2006. 01:08PM 418 Views 0 Comments
Historian probes cultural impact of Starbucks
Sunday, April 16, 2006. 05:38PM 378 Views 0 Comments
Outgoing 4A's Chairman Ron Berger jump-started the annual gathering of ad agency managers with a wide-ranging broadside that slapped down prominent industry figures like Martin Sorrell, Bob Liodice and Jack Klues.
Thursday, April 13, 2006. 02:33PM 687 Views 7 Comments
As we've gained more new users in the past few weeks, please keep a few things in mind.
Thursday, April 13, 2006. 01:03PM 572 Views 11 Comments
All the previous posts and comments were right on the money (pun intended) in their own way, but since my experience spans Agency > In-house Corporate > Outside vendor, I thought I'd add to my already over priced $.02.
Tuesday, April 11, 2006. 07:20PM 493 Views 1 Comment
Tuesday, April 11, 2006. 04:05PM 453 Views 1 Comment
Tuesday, April 11, 2006. 11:56AM 481 Views 2 Comments
The Web (where else?) has broken out into a rash of ranting geeks parading themselves as frustrated, misunderstood creative souls.
Tuesday, April 11, 2006. 11:27AM 483 Views 0 Comments
Tuesday, April 11, 2006. 10:44AM 653 Views 7 Comments
January 24 1984
Tuesday, April 11, 2006. 07:54AM 641 Views 5 Comments
I found this on the net -
Monday, April 10, 2006. 04:25PM 603 Views 7 Comments
We're experimenting with creating a social bookmarking section of Adholes to let everyone share the great resources there are for the ad industry.
Monday, April 10, 2006. 11:52AM 725 Views 0 Comments
Thoughts on competition by Guy Kawasaki, that everyone in the advertising business should understand. (F.Y.I.)
Monday, April 10, 2006. 08:14AM 580 Views 0 Comments
"Forget about Google and Yahoo! One of the hottest areas of the advertising market these days is about as far away from the glamour of the Internet as you can get: billboards. Yup, good old-fashioned outdoor advertising has made a big comeback..."
Sunday, April 9, 2006. 06:42PM 585 Views 1 Comment
April Fool prank gets member booted out of Soflow forum. How far can forum moderators go? http://www.blogger.com/comment.g?blogID=15733710&postID=114424806876428136
Friday, April 7, 2006. 08:03AM 40 Views 3 Comments
Friday, April 7, 2006. 12:28AM 19 Views 1 Comment
Who are these so called headhunters?
Friday, April 7, 2006. 12:09AM 2,347 Views 19 Comments
My life, the rollercoaster of dissapointment.
Thursday, April 6, 2006. 10:41AM 616 Views 5 Comments
At a buck a pixel, how could you go wrong; and who knew?!
Wednesday, April 5, 2006. 03:17PM 516 Views 7 Comments
What is the real worth of a portfolio school?
Wednesday, April 5, 2006. 01:30PM 997 Views 9 Comments
What are some of the reasons why people ‘have not been using’ your web site? What are some of the reasons why people ‘love’ your web site?
Wednesday, April 5, 2006. 09:11AM 742 Views 6 Comments
Nick Allen started a good point, and I intend to finish it
Monday, April 3, 2006. 07:53PM 534 Views 9 Comments
http://advertising.about.com/cs/advertising/a/profilelawsuits.htm
Monday, April 3, 2006. 08:59AM 675 Views 19 Comments
. . . some parts, are more important than the whole.
Saturday, April 1, 2006. 03:01PM 590 Views 2 Comments