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How I got fired four times and still...

by john follis
Thursday, March 3, 2005. 09:40PM
684 Views 13 Comments

In the ad biz they say you can't be any good if you haven't been fired. I’m obviously very good.

Ad people do get canned more than most so I tried not to take my firings too personally. Nevertheless, four times is a lot and each was a painful experience casting mounting doubts about my talent and career. Unbeknownst to me at the time, those firings set me on course that led to my co-founding an award-winning Madison Avenue ad agency and being honored at The White House. But after firing number three things weren't looking good. No one, and I mean no one, would talk to me. Even the headhunters wouldn't return my calls. Not getting interviews with the ad agencies I knew, I began going through the phonebook calling those I didn't. One day I made 106 calls and got 104 rejections.

One of those calls got me a meeting with an agency exec who said he was extremely impressed with my work. After several firings and hundreds of rejections I was wary of his flattering words and promise to call when something came up. When weeks turned into months, and the call never came, I wasn't surprised.

When the phone rang two years later, and it was the guy calling about a possible project, I almost couldn't believe it. That call led to a meeting, which led to a collaboration, which resulted in some of the most exciting, successful work I'd ever done. Up to that point my career had been a struggle to keep a job, and now I was part of an exciting campaign that was actually winning awards, attracting the press and building a buzz. It also happened to attract a business guy who was convinced that he and I should team up and start an agency. Intrigued, but not convinced, we began collaborating and within a year had a small shop that began winning business and awards. Who knew.

It was during this time that I created one of my best ads ever – an anti-child abuse ad that got my partner very excited. Determined to find an organization to run it we managed to get a meeting with people at the National Committee for the Prevention of Child Abuse who just happened to be planning a visit to New York from Chicago. It was a lucky break since, without a face-to-face meeting, our chances of selling our ad were slim to none. When our big moment came, and we revealed our great ad, the NCPCA folks couldn’t have been less excited. They felt it was too controversial. However, they were excited enough about us to give us a great project: a national TV campaign. I’m proud to say that the campaign we created contributed to a 57% increase in hotline calls, won some major awards, and got some great press.

It was shortly thereafter that I received a curious letter with the words, THE WHITE HOUSE as the return address. Considering the many creative job seekers now vying for my attention, I figured it was yet another gimmicky attempt. To my utter amazement, it was an official White House invitation to a gala honoring a select few whose contributions had “made a positive difference”. That experience is something I’ll never forget.

It’s also a story I don’t mind sharing. Because if someone had told me (after being fired four times) that I’d have my own award-winning agency and be honored at The White House, I’d have said they were crazy.

I’ve heard it said that hard things are put in our way, not to stop us, but to call out our courage and strength. Though I’m not sure how much courage and strength I’ve have, I’ve always tried to keep up my hopes -- regardless of the circumstances. Perhaps this story will help you do the same.

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Wednesday, April 27, 2005. 02:10PM by Kylin Johnson
OMG. May you live a thousand years! All happy of course . . .
Friday, April 1, 2005. 07:23AM by erin doty
Makes me feel better. I'm in ad sales. I could always get an ad sales job...but keeping one is another story...
Tuesday, March 15, 2005. 03:40PM by Troy Wilderson
I'm perusing the Adholes site at this very moment because I just can't make my fingers dial call number 8. Now, I'll just quit my bitching and make the other 98. Thanks for helping me get my focus back!
Saturday, March 5, 2005. 10:12AM by Jessan Dunn Otis
"Laid Off" "You're fired" "Your position has been terminated" "Your services are no longer required" "I quit" ~ every "ending" is a beginning ~ all one has to do, over and over again, is survive ~ and, thanks for the post, John ~ it conjured bittersweet memories ~ and, here I am ~ more complete, more happy, more enthused than I was in any former position ~:-D
Friday, March 4, 2005. 05:58PM by Lori Shriner
"Laid Off" is the new "You're Fired"
Friday, March 4, 2005. 12:34PM by Alexis Adauto Ferguson
Very cool post. The journey is sometimes rough, but man the rewards sure can be sweet! Congrats and thanks for passing on the hope!
Friday, March 4, 2005. 10:57AM by Shanky Das
your story means there's hope for me, yet. good stuff.
Friday, March 4, 2005. 09:20AM by Jon Adler
Great post, dude. The best part is you kept going when it seemed like all was in doubt. Imho that's the difference between success and failure. Awesome.
Friday, March 4, 2005. 07:53AM by EXIT3A .com
Great post, John. I've only been fired three times. It's nice to have something to aspire to. Disco on!
Friday, March 4, 2005. 07:22AM by Kim S
Congratulations :) The whole firing thing always makes me wonder about the people that are actually doing it. Your success story once again proves that better things do lie ahead. Thanks for sharing.
Friday, March 4, 2005. 07:18AM by Blair Berle
Serendipity can be grand!!
Friday, March 4, 2005. 07:02AM by paedric o'sullivan
your story comes at a good time for me. I'm line to to be fired and while I recognize that getting dumped is part of the politics of the ad business, right now its a crushing blow to my own estimation of my talent and character. strong, creative personalities don't always mix well, although I've always prided myself on being able to play well with other...and the timeliness of this post has just given me a little wake up call - a little prod to take my situation less seriously and to take myself more seriously. time to get out, dig in and find the right group of people, to do good work. thanks