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Greeat Agencies Getting Better?

by Jeremy Feldman
Monday, December 11, 2006. 07:27AM
520 Views 9 Comments

The biggest indictment of the holding companies can be the fact that they don't foster great creative. With that in mind, can anyone think of a case study in which a great creative agency was acquired by a holding company and then got better? I can think of so many examples of the opposite occurring (I'll avoid embarrassing anyone, or incriminating myself, by mentioning them here). But what about the other way around?

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 9 shown
Thursday, December 21, 2006. 03:32PM by Jeremy Feldman
Noel - Has Margeotes gotten better?!?
Wednesday, December 20, 2006. 07:22AM by Michael Semer
Improvement is only likely with agencies that are mediocrities. I lived through a small-to-midsize getting acquired by a smallish holding company, and gaining added capabilities (Web, BTB, etc.) as we worked in some other acquisitions, and fresh blood improved things...somewhat. Then the new owners hocked us all to Cordiant. The rest is hysteria.
Tuesday, December 19, 2006. 04:40PM by Bruce DeBoer
I think all agencies that were bought by Exit3a have gotten better or atleast stayed just as good. That's my story and I'm sticking to it.
Sunday, December 17, 2006. 04:24PM by Noel G
I think all agencies that were bought by MDC group have gotten better, or at the least stayed just as good. I mean CP+B is one of those agencies as is zig so..
Wednesday, December 13, 2006. 03:10PM by EXIT3A .com
Bruce - EXIT3A.com is a Holding Company
Monday, December 11, 2006. 03:53PM by Bret Carpenter
i need a holding company
Monday, December 11, 2006. 03:15PM by Bruce DeBoer
Doesn't Exit 3a have a holding company?
Monday, December 11, 2006. 11:59AM by Buddy 'Friendly' Wachenheimer
Guilty as charged.
Monday, December 11, 2006. 10:24AM by EXIT3A .com
Impossible.

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