http://www.adcandy.com

This goes along with another posting I read on Adholes recently about populism and the internet in branding. Have y'all seen any other websites or forums out there like this? How far is too far? Not that I'm saying this goes too far... Where to we pros fit in to the future?

An editorial from the site's founder: Here is the problem with advertising as I see it: It is almost completely created by professionals. A streamlined explanation of the way it works now is that a person goes to college, gets a marketing or advertising degree, is hired by an agency, and starts to create ads. The field is very competitive and most of these professionals are very talented, but I just think something important is missing, and that is:

Talent and inspiration don't care what degree you have!

Think if the music industry worked the same way as the advertising industry does: You decided to be become a songwriter, you went to school for it, got a degree in songwriting and eventually a job with a record label. Imagine if everything you bought or heard on the radio were created this way. If this were the way music were released, would we ever have had Dylan or Hendrix, Eminem or Ice Cube?

Every new movement in music has always come from "The Street."

Mission: The mission of ADCANDY is to provide a unique forum for brand-owning companies and advertising professionals to observe original advertising slogans, product modification and marketing ideas, opinions and images created by the public. ADCANDY provides companies with the opportunity to view original ideas and consumer opinions at a fraction of the cost charged by traditional advertising agencies, market research companies, and focus groups. For the public, ADCANDY establishes a community of people who desire to interact creatively with the brands they use, and to promote the loyalty that these consumers feel towards the products they love.