by Joshua Tang

The phrase “creative genius” is an understatement for the world-renowned Dutch graphic designer, Jan van Toorn. The compilation of his work in Critical Practice is the third volume in the Graphic Design in the Netherlands series.

Prioritizing more on the essence of the subject matter, Jan van Toorn never fails to captivate the viewer with simple imaginary. His compelling messages and insights on the other hand bring about a different level of sophistication in his work.

Jan van Toorn’s creative ideas, even though powerful, subside graciously like a wave that has crashed onto the rocks at shore. His stimulating visuals immerse viewers into his world of graphic communication but at the same time steers their imagination to endless possibilities. Only a talented and passionate artist like Jan van Toorn is able to achieve such creative brilliance.

Understanding Jan van Toorn’s attempt to encourage a “more active and sceptical view of art” through his works will allow a reader to better appreciate his ingenuity. His amazing works speaks to viewers at different levels and at different times. Flipping through Critical Practice for the second or even the third time, gives the viewer a different perception into the works of the avant-garde Jan van Toorn.

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