by Jacquie Ang from TAXI Design Network

Interview with Yves Behar:

TAXI >>Hello Yves. You have revived and redefined established brands such as Birkenstock. How can revitalization take place without compromising the core values consumers are so familiar with?

Yves Behar >> Design is more than the vehicle by which brands express themselves and connect with their customers. At its best, design is a reflection of the human eco-system. So first and foremost the refining or evolution of brands and design has to be done so that it is both relevant to the consumer and to the brands.

Interview with Scott Lehman:

TAXI >> Congratulations on being awarded the IDEA award last September. What sort of impact does that have on your current projects?

Scott Lehman >> It?s always a sense of pride to win an IDEA award. The IDEA delivers significant recognition within the design and business community which is great for our designer teams as well as for the client and their products. Besides a design award, the best recognition you can have is how well the market judges our work. This means that not only the design is right, but the entire product and marketing creation team successfully creates, launch and communicate a new product.

Interview with Alexander Von Vegesack:

TAXI >> The Vitra Design Museum maintains one of the largest collections of modern furniture design in the world. What is the criterion that furniture works have to meet, to make the cut?

Alexander Von Vegesack >> They have to be innovative regarding material, technology, function and should be appealing in their overall appearance.

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JACQUIE ANG
Junior Assistant Editor of TAXI Design Network

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