Personal Interest

The Wonderful World of Freelance Design

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Thursday, November 9, 2006. 11:59AM
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After operating my own creative studio for over 2 years (and with over 5 years experience in an agency environment before that), I would have to say that I've paid my dues in the world of design. I've built a name and reputation for award-winning, quality work & service and with that comes a price ($) - however, as one quickly finds out in the world of business, people will ALWAYS try to rip you off. And that is what brings me to this post...think of it as an educational seminar/warning for the types of cretin you will encounter in the world of freelancing.

CLIENT #1: THE HOTSHOT This type of person will trump themselves up to, er, Donald Trump standards. They will talk about how successful their business is and how they dominate their markets. You should be happy to be associated with such an enterprise, they say, and oneday you too can live the jetsetting life of fast cars & dual-coast mansions that they brag about. They promise it; after all, it's not a business relationship but a "personal" one. Then payment is AWOL and you realize that leaving 10,000 voicemail messages is getting you nowhere closer to receiving that elusive cheque. You've been had.

I had an experience like this last year with a man who claimed to be the next Tony Robbins. He would often boast about who he was friends with and what he owned (in retrospect, probably more braggadacio than fact). In the beginning, I was impressed and desperate to add his name to my portfolio. So I did some work. The majority of it was paid for, but there still remains an outstanding balance to this day. However, I quickly learned that I was not the only victim of his schemes.

Other freelance designers, who somehow found out that I was working with Tony Lite™, started sending me e-mails inquiring about how to contact him. They were also owed LOTS of money and told me about how he played them over as well (same dog-and-pony-show, down to the sexual overtures of comments he'd make to other female freelancers). Every phone number/address he gave us was different; none generated a response. We'd been had. The depth of the deception we uncovered was quite elaborate. If only we would have found each other sooner. We can look back and laugh (albeit through gritted teeth), but you won't once you start working for "The Hotshot".

CLIENT #2: THE CHEAPSKATE "The Hotshot" is a faux designer label-wearing crossbreed of the "The Cheapskate", but worthy of it's own post because the "The Hotshot" doesn't make asinine comments about how design is "easy" and that they could do it themselves if only they had the software. No, "The Cheapskate" is not only frugal but also disrespectful. They are to be avoided at all costs, not only for financial reasons but also self-esteem ones.

I worked with a client (let's call her "Pancake Patty") when I first started out who I knew didn't have a lot of money. I gave her a killer deal on a logo/stationary design package (basically turning peanuts into currency). We went through the motions and when the final invoice was sent, I received a shrieking phonecall about how I was ripping her off. Design was easy, she claimed; I couldn't have spent more than 20 minutes on her logo (cue eyerolls). To top it off, she told me she wasn't going to pay me because she didn't even like it (this after spending a lunch presentation with her where she gushed about how everything was perfect). Only after uttering the legal consequences did I get paid HALF and then have to listen to a sob story about how Christmas was coming and she didn't have any money left. If she were attractive (or smart), I would have suggested selling her ovaries for some extra holiday cash but instead I took the partial payment and walked away from that trainwreck. If anyone tells you it's easy, point them to MS Paint and wish them the best.

CLIENT #3: FAMILY & FRIENDS The third tier of client to avoid are those you spend time with at Christmas, Thanksgiving and all of the other Hallmark holidays: family and friends. They will never understand what you do. They won't even pretend to take interest in the difference between Quark and InDesign. As far as they are concerned, you are nothing but a hipster who should have gone into medical studies rather than art school OR someone who wastes time doodling on a Wacom tablet. They are probably slightly envious, but that's beside the point. Dealing with family and friends is the most stressful business relationship one can have.

It's amazing the number of "friends" (moreso acquaintances, to be honest) who phone me up after months/years of not hearing from them asking for some free work to be done. While I'm not totally heartless, I reserve the freebies for those who are close. Not some "schmo" who worked in the cubicle next to me ages ago who has now formed a band and is desperate for a CD cover. One which I will illegally download, just out of spite.

If you are thinking of branching out and freelancing full-time, don't let these horror stories deter you. While you are more than likely to encounter them at some point, you will also collaborate with wonderful people who respect you and your craft. They make it all worthwhile. To sum everything up - while paying your dues, don't forget to get paid.

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Tuesday, May 15, 2007. 05:48AM by Chris Grayson
In an issue of Fortune (or was it Forbes?) they ask 100 (or was it 50?) successful business people their one golden rule. One Broadway producer said, his golden rule was, 'Never sign a contract with anyone who you wouldn't do business with over a handshake'. He explained how, when he was younger and more inexperienced, he thought that the contract police would come out and enforce contractual obligations. With time, and after getting burned, he learned that contracts were just about settling the details. Always have a contract, but only do business with people that you'd be comfortable with a handshake. Maybe a paradox, but true.
Thursday, November 30, 2006. 08:06PM by anDrew Wallace
Im curious about these creative contracts and budget-authorization forms. Any more suggestions for what to put in these things and how to justify billings?
Friday, November 24, 2006. 10:51PM by Mary Baum
Here's how I work with clients whose offices are within driving distance of mine: at the beginning of a project, I have the client sign off on a budget-authorization form and it almost always includes partial billings. Then I set terms: Invoices are payable by the date shown at the bottom of the bill, and I arrange to come by the client's office and pick up the check on the due date. With big companies, local or not, I use Aquent Financial's not-exactly-factoring service. And if for some reason an out-of-town client doesn't want to work with Aquent, we make arrangements for checks to come by FedEx.
Monday, November 13, 2006. 04:21PM by Bret Carpenter
lmao
Monday, November 13, 2006. 04:04PM by Buddy 'Friendly' Wachenheimer
Peace. Prosperity. Profit. I'm Buddy Friendly, your candidate for President in 2008 and you're welcome. Vote for me and I will require every business in the USA to devote 10% of their gross income to advertising. Prepaid in advance! (Just like a religion does.)
Sunday, November 12, 2006. 05:17PM by Bret Carpenter
under those circumstances, i think you let him off lighty. a dead bird would send to a place i dont want to go
Sunday, November 12, 2006. 04:34AM by Buddy 'Friendly' Wachenheimer
Should it have been "friendly", Bret? (No, I'm Buddy Friendly and you're welcome.) Under those circumstances, considering the asshole I was dealing with, and how he obviously was trying to stiff me...I think not. But hey, it worked out find for everyone involved. I got my money (what was properly owed to me)...and Mr. Little Big Macho Man learned a valuable life lesson, at no extra charge.
Saturday, November 11, 2006. 10:16AM by Bret Carpenter
shoot I meant to spell friendly [hate typos]
Saturday, November 11, 2006. 08:45AM by Bret Carpenter
none too freindly
Saturday, November 11, 2006. 08:02AM by Buddy 'Friendly' Wachenheimer
Many years ago, when I was freelancing over the summer right after college, I was doing a lot of bar promotions with a beer company for a local club owner. This club owner was a little man with the Napoleon complex, who fancied himself as being a real tough guy, like he was a member of the mafia or something; which he wasn't. I on the other hand, am just a friendly nice guy, who’s 6’ 4” 220lbs ripped. To make a long story short, we had a compensation agreement that he decided he was not going to honor anymore for no just reason. I sent several invoices and called multiple times, with no respond. The amount was only $530.00. So I mentioned this situation to the beer company, and we stopped our promotions with this club owner. Then I get a package sent to my home from this club owner. I opened it up and found a real dead bird (a pigeon) inside the box. So I think he's trying to scare me with an poor out take scene from one of the Godfather movies. That night at 1:30AM the club owner closed his club, walked out to his car with the daily receipts, ready to drop them off at the bank before he went home. Just as he rounded the corner of the building, heading to the dark parking lot, I grabbed him by the collar, threw him up against the side of the building, lifted him off the ground, hit him in the stomach once real hard, then slammed his head back up against the wall. We talked briefly about why dead birds should not be sent to me in the mail and how he was going to pay me the money he owed me right now, on the spot, out of his cash receipts. End of story.
Thursday, November 9, 2006. 06:25PM by EXIT3A .com
Thanks, Deborah, for the entertaining and all too true post. And a tip of the coffee mug to you, Marc, for the equally entertaining material. This hodgepodge of humanity brought back a client story that I had forgotten. Or, at least, I thought I had forgotten. The particular client to whom I am referring was a deadbeat. Quite literally, too. He died before I received payment but not before he received the goods. Needless to say, but I’ll say it anyway, I felt gypped. There was no way in hell, or heaven (depending on where my client was), that I was going to allow my work to feel like a gimcrack. Phone calls turned into emails, and emails turned into letters delivered via FedEx until I broke through the insurance company’s wall. Widow client had been kind enough to have her attorney contact me. The attorney put me in touch with the insurance company and, eventually, the insurance company put me in touch with my cash. A somewhat hazy calculation puts me at a 80 or so hours to collect an $85 Invoice. That’s about a $1 an hour. Much less than minimum wage but more gratifying than letting death cheat you.
Thursday, November 9, 2006. 04:06PM by
Good points Marc. I posted my rant on LJ and another user added a few more client-types to avoid as well. It made me laugh...other freelancers need to know not to take this stuff personally. It happens to everyone at some point. I'm currently dealing with a client who is a good example of what you wrote (never-ending project); it's not a huge project, but there is an annoyance factor when they phone afterhours (I have a home studio and they call at 10:30 at night for christsakes!). Tact is something that is hard to get in writing. lol
Thursday, November 9, 2006. 04:03PM by Marc Lefton
Regarding Client #2 - you should really look at it this way: you'd be much better off spending the time you would have spent working on this nitwit's design finding a client who understands your value and will pay you a good wage without a problem. I remember when I was poor and living in Western MA, my roommate had a friend who needed a $100 logo. I was already almost going to be short on rent, but I turned it down. He was furious. I told him "I'm going to use the 8 hours I would have spent on that stupid logo and find a $1000 job." And I did. You just have to be willing to take that risk. Client #3- fortunately I have little family and my friends know darn well I'm too busy. And if they ask, I usually tell them there's a long long line of people who want free/cheap design and they'll just have to wait.
Thursday, November 9, 2006. 03:59PM by Marc Lefton
re: Client #1, I used my years of getting burned to avoid a major burn on one client last year. I had been contacted by a guy who helped me put on an adholes party that his new partner needed a logo for his catering business. So I went and met the "Chef." He claimed that he was about to launch a new show on the food network, he was starting two restaurants, coming out with a book, etc. He needed some invitations done for a celebrity party he was hosting at Cannes. So I gave him an overpriced quote, smelling something a little fishy with him and thinking that he probably didn't have any money. So he says "Well, for that trivial amount of money, I can cut you a check next week once you deliver the designs." Trivial? The only person who would consider that trivial is someone who has no intention of paying. I've noticed the clietns who haggle most up front usually pay. So I googled him and came across his website. Well, someone had put up a website saying that he owed them $5000 for design, and that there was a long list of people across the country he had scammed. He was wanted in 3 states for passing bad checks.
Thursday, November 9, 2006. 03:55PM by Marc Lefton
I also think a well-written contract is something every designer must have. Then there's no he said/she said going on. I had one client say to me "OK, I'll send you your check once you make these last few changes" after I had already made a bunch. I kindly pointed out the clause in the contract that said final changes would be AFTER final payment was made. He was embarassed and cut me a check immediately. And there was only one more round of changes. I think that's one you missed - the "this project will never end" client. You quote them a reasonable price thinking it will be easy, and then they change everything 500 times and make it seem like it was your fault. That clause really eliminates a lot of that because once you have their money, they know if they're too difficult you're just going to stop doing the work. And who are they to question your professionalism that you wouldn't do one round of final changes?
Thursday, November 9, 2006. 03:52PM by Marc Lefton
Wow, what a great post. I've experienced all this myself and then some. I think the money you lose on these clients has to be written off as if you're paying the University of Hard Knocks. They could never teach this stuff in schools. And there's nothing more valuable to your business than the hardened, no-nonsense exterior you get after years of dealing with this stuff. Now it's half up front, half on delivery, no exceptions. I'm not a bank.
Thursday, November 9, 2006. 01:54PM by Bret Carpenter
You are the skillful warrior