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Question about cereal box redesign...

by Todd Berkowitz
Friday, July 13, 2007. 09:33AM
514 Views 7 Comments

Hey Everyone...

I'm working on a magazine the covers marketing at retail... and I swear I can remember only a few months ago that the govt. passed a bill to force the cereal companies (Kelloggs, General Mills, etc) to redesign their cereal boxes to be less appealing to kids. I know I didn't dream this... but I can't find a damn word about it anywhere on the web. Anyone know about this as well? If so, know of any webnews sources that have reported it?

Appreciate the help... thanks!

Todd

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Comments

 7 shown
Thursday, July 26, 2007. 10:52AM by Buddy 'Friendly' Wachenheimer
. . . Plastic is fine (it matches the Jesus on my cars dashboard)
Wednesday, July 25, 2007. 06:11PM by Leah Lax
it's not the cereal box that's the problem. the word "Don't" needs to somehow be made less appealing to children. I'm convinced that in the future, package design will consist of the following: The entire package will be the warning label, minus the brand name. You want paper or plastic?
Saturday, July 21, 2007. 04:03AM by Richard Track
give your children L.S.D Less Sugar Drinks
Friday, July 20, 2007. 06:49AM by anDrew Wallace
i just heard on the news two nights ago that Trix commercials will no longer air on programs for 11 year olds and under because of the sugar content. Coco Puffs however will because they contain ONE less gram of sugar!
Tuesday, July 17, 2007. 02:14PM by Buddy 'Friendly' Wachenheimer
Don't forget to remember, VOTE BUDDY FRIENDLY FOR PRESIDENT IN 2008! VOTE EARLY AND OFTEN! Do what is best for you- VOTE FOR ME!
Tuesday, July 17, 2007. 10:21AM by Richard Track
ask buddy he is the governement
Friday, July 13, 2007. 12:02PM by Nate Hook
I don't think the government has stepped in yet, that industry is going to try self regulation. It happening in a number of industries and shows signs of momentum. Though in the case of the cereal companies I think it was kicked off by a lawsuit. Here is a link to an article that disscusses it from June of this year. http://tinyurl.com/2e2v36 - New York Time article.

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