News

SpongeBob is healthy - I swear!

by Kim S
Friday, July 15, 2005. 03:51PM
755 Views 6 Comments

Came across this tidbit:

Children see significantly fewer TV ads promoting food products today than they did 28 years ago, according to a study by the Federal Trade Commission. Today, children watch about 13 food ads a day, down from more than 18 in 1977. The study did not address how many other food ads kids see through other kinds of promotions, including online gaming, package promotions and in-school marketing (Wash. Post, p.D1). … Cable channel Nickelodeon says it’s trying to get children to eat healthier by putting SpongeBob SquarePants, Dora the Explorer and other characters on fruit and vegetable packages (USA TODAY, p.5B; AP). … The food industry insists on self-regulation – not federal regulation – regarding marketing to children (N.Y. Times, p.C5; AP).

I don't quite understand the connection between SpongeBob and Dora with healthier eating habits...

Does the food industry really need the feds to start regulating the marketing to children??

And I'll tell you something else, my kids ask for the TOYS and MOVIES they see on commercials - Never once in my 5 years of being a mom have my kids asked for a food they saw on TV.

...hmmmmm...

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Friday, July 22, 2005. 08:52PM by x x
You're the expert. Whatever you write I believe it.
Tuesday, July 19, 2005. 03:40PM by shaun arora
They need to better Sponge's reputation because of all the recent gay-bashing and accusations by Christian groups. So they stick him on a fruit.
Sunday, July 17, 2005. 08:16PM by MR SLAPPY
Just another ploy by the grapefruit and cherry tomato special interests pushing their marketing agenda.
Sunday, July 17, 2005. 12:36PM by Marc Lefton
Bonnie, you know it probably took the government 10 years and $20 billion to make that pyramid. Stuff like that can't be timed. It just happens. Eat more fruit--a message brought to you by Adholes.com and Netmodular.
Sunday, July 17, 2005. 11:50AM by debbie sharabi
I think it depends on the age of the child.I actually found that some food ads did make my kids want that product.I do believe it is good to encourage healthy eating and it if means using sponge bob or others to do so then why not?
Sunday, July 17, 2005. 07:55AM by Bonnie Natko
I think "Cookiegate" (you know, Cookie Monster endorsing moderation) kind of sparked more character endorsements of eating healthy. Also, the fact that the USDA launched the mypyramid.gov site around the same time, seems to be a bit of a coincidence.