Weblog

News

Eve consumes Adam and Ad execs

by Kim S
Monday, January 31, 2005. 09:24AM
395 Views

This just in: Some of our Adholers have thier work cut out for them.

Monday 1/31/05

Madison Avenue is responding to the planned acquisition of Gillette by Procter & Gamble with a mix of anxiety and eagerness. The deal will turn P&G, the world’s largest advertiser, into the biggest marketer of consumer products, with total sales of $60 billion a year. P&G’s growing clout is being regarded warily because the company has long been known as a tough customer that demands the best – and more – from its many advertising, media and promotional agencies (N.Y. Times, p.C9).

Gentlemen: start your engines. Good Luck!!

(login to vote or comment.)

Comments

 0 shown

Topics

Archives

Subscribe