News

Look-Look Ad Contest

by Mary Crosse
Wednesday, January 5, 2005. 05:10AM
553 Views 5 Comments

I got this email from look-look yesterday. If you're not familiar with them, they are a youth market research firm in LA. They also have a magazine for and by teens. This is what they are proposing for the next issue of their magazine:

"As you come out from under the New Year's confetti and try to return to your regularly scheduled programming, we'd like you to consider becoming an ad artist for the next issue of Look-Look Magazine.

How does that work?

Well, each sponsoring company is assigned ten artists who each create their own unique ad using the company's logos and creative brief. The sponsor then selects their favorite ad and publishes it in the next issue of Look-Look. Past ads were created for such companies as Calvin Klein, Apple, Sony Pictures, and Virgin Mobile. How's that for a portfolio piece?

If you're an amateur artist (no professional graphic designers allowed!) under the age of 30 who wants to tackle this rare opportunity, email us at: contribute@look-look.com"

What do you think of this? Good opportunity for kids to explore advertising as a career, create a portfolio piece, etc or exploiting youth by not paying them for their work?

(login to vote or comment.)
Wednesday, November 16, 2005. 06:41AM by Heck
Look Look is awesome. Great concept and a really nice mag. If you're trying to get into the business. Can't hurt. It's a great place to showcase your work.
Tuesday, February 15, 2005. 04:56PM by shaun arora
many companies have asked their loyal fans to create ads for them. If the aspiring ad person's effort is worth their fame/portfolio, both sides are happy and the traditional agency model and graphic designers get screwed. I see the exploitation of it, but it is impossible to stop this from happening [see the recent iPod fan ad]. As role models, we, the ad industry, should be educating young artists to not compromise compensation for their hard work because it cheapens the field.
Wednesday, January 26, 2005. 07:57PM by Lori Shriner
WHOA! Advertising for Dummies! I'll vote for drawing the line between pure exploitation and brilliant marketing strategy.
Friday, January 7, 2005. 05:17AM by Geoff Bush
Another coloring contest. Wow!
Wednesday, January 5, 2005. 09:22PM by Marc Lefton
I say exploitation all the way. If someone is looking for an amateur take on something, whoever creates artwork used to sell millions worth of product should be compensated. It's in violation of the Graphic Artist's Guild's code of ethics. If kids want to explore a career in advertising they should look into guidance from organizations like the AEF.