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News
Look-Look Ad Contest
by
Mary Crosse
Wednesday, January 5, 2005. 05:10AM
Technorati Tags:
look-look contest youth marketing magazine advertising Calvin Klein Apple Sony Pictures Virgin Mobile
553
Views 5 Comments
I got this email from look-look yesterday. If you're not familiar with them, they are a youth market research firm in LA. They also have a magazine for and by teens. This is what they are proposing for the next issue of their magazine: "As you come out from under the New Year's confetti and try to return to your regularly scheduled programming, we'd like you to consider becoming an ad artist for the next issue of Look-Look Magazine. How does that work? Well, each sponsoring company is assigned ten artists who each create their own unique ad using the company's logos and creative brief. The sponsor then selects their favorite ad and publishes it in the next issue of Look-Look. Past ads were created for such companies as Calvin Klein, Apple, Sony Pictures, and Virgin Mobile. How's that for a portfolio piece? If you're an amateur artist (no professional graphic designers allowed!) under the age of 30 who wants to tackle this rare opportunity, email us at: contribute@look-look.com" What do you think of this? Good opportunity for kids to explore advertising as a career, create a portfolio piece, etc or exploiting youth by not paying them for their work? |
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