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The consumer isn't a moron. She is a keyword

by Sunil Shibad
Sunday, February 26, 2006. 10:57AM
927 Views 6 Comments

A long time ago in a galaxy far, far away, David Ogilvy said, “The consumer isn't a moron. She is your wife.”

With the fanatical focus on technology - SEO, blogging, keyword density, podcasting, link building, RSS, viral & buzz marketing, microsites - we seem to be missing the forest for the trees.

Today, there is almost no discussion about the consumer.

How can we please her or him?

What makes her or him tick?

What are their dreams, desires, hopes and fears?

What motivates them?

Truly the consumer has become another keyword. What do you think?

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Comments

 6 shown
Tuesday, March 14, 2006. 10:02AM by michael Iva
In reality, 'process' is more important than the 'destination'; the 'sign posts' along the way are only for direction and guidance (and to keep the road crews busy and employed).
Tuesday, March 14, 2006. 08:57AM by EXIT3A .com
"Don't quote other people's quotes. Unquote." -- anonymousjr.com
Tuesday, March 14, 2006. 08:55AM by Sunil Shibad
I was quoting David Ogilvy who used the C word "consumer". Let's not get into semantics but try and see how online technology has dehumanized the "customer", "unit", or "consumer". Yes we talk about customers but the media hypes up search engine marketing to a ridiculuous extent. On te information highway, the sign posts have become imporant than the destination.
Tuesday, March 14, 2006. 07:05AM by michael Iva
I prefer being referred to as a 'unit', rather than a 'consumer'. It's more personal.
Tuesday, March 14, 2006. 06:29AM by EXIT3A .com
Depending on how you look at it, the problem or solution is that we’re all consumers.
Saturday, March 4, 2006. 10:25AM by Bruce DeBoer
I'm not sure I get it Sunil - most of the discussions with marketeers and business people, or thoughts I have about my business are about my customer(s).

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