Personal Interest

Want to talk to you ... all of you!

by Jodi Smith
Wednesday, September 26, 2007. 06:40PM
391 Views 6 Comments

Calling all Adholes ... I am just a few months away from finishing my Ph.D in Advertising ... the only thing that separates from me from my ability to start paying back my student loans is the completion of my dissertation. My topic in a nutshell deals with the relationships between clients and their agencies. I would LOVE to hear from any and all Adholes that would be willing to share their fabulous thoughts.

Thank you in advance : )

Jodi

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Tuesday, October 2, 2007. 08:04PM by michael Iva
Clients know their business better than we do, or we would be in their business. We know are business better than an outsider does. We each need what each other has. Why can't there be a simple meeting of the minds for each others benefit? Power trips versus the self interest of insecure egos... where no one wins. Battling each other, instead of the competition, the marketplace, and the problems of the customer. Not smart.
Tuesday, October 2, 2007. 01:53PM by Marc Lefton
It's pretty simple, actually. The agency feels, rightly or not that they are the experts and the clients should do what they say. The clients point to the marketing class they took in high school and think they are the experts. Conflict ensues. Egos get bruised. People make choices between pleasing the client or doing what's right for the brand. Or their portfolio. Now you have a bunch of conflicting dynamics around one ambiguous goal.
Thursday, September 27, 2007. 06:53PM by EXIT3A .com
Great news on the phd. I wish you the best in the ad biz. (I can't believe I just wrote this - let alone the word 'biz'. But, it was worth the hundred bucks.)
Thursday, September 27, 2007. 05:55AM by michael Iva
Congrats in advance Jodi on the soon to be Ph.D
Thursday, September 27, 2007. 05:54AM by michael Iva
Thursday, September 27, 2007. 05:52AM by michael Iva