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Touchpoints IV

by Heath Row
Wednesday, March 21, 2007. 06:34PM
326 Views 2 Comments

Touchpoints IV

"DoubleClick Touchpoints IV consumer survey is our fourth annual report about what influences people’s purchase decisions, online and offline, across 15 product and service categories. The findings, based on responses from more than 6,000 U.S. Internet uses, show that consumers are more likely to "view through" an online ad than to click on one, that online video is the most popular online activity of a list of types of emerging media, and that people value online ads more for ongoing learning than discovery."

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Thursday, March 22, 2007. 05:10AM by Buddy 'Friendly' Wachenheimer
GREAT POST, CHUM. (As I've said many times before, my pal Heath is definitely not a Row of dwarf shrubs with small leathery leaves and small pink or purple bell-shaped flowers. He's too fast for that.)
Thursday, March 22, 2007. 04:37AM by michael Iva
ATTENTION Adholes, please check out Heath's information, it's very insightful.-Michael-

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