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Hummer's New Work Insults Vegetarians

by Marc Lefton
Tuesday, August 15, 2006. 05:43PM
3,028 Views 38 Comments

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Hummer Tofu Commercial

As a vegetarian and someone who hangs out with one, this commercial could not stereotype or insult us any more. Plus, what's the idea - that because we do something constructive we need to balance ourselves out and do something destructive? Well pal, I'm sorry to say that hookers, heroin and an all you can eat chocolate buffet are way ahead on the list of "pollute the environment." What's further ridiculous is that they're simultaneously acknowledging the fact that a Hummer is ridiculous and gas guzzling, while bragging that it gets 20 MPG (as opposed to the 20 gallons per mile that the H1 used to get?)

I'm sorry but I know a lot of vegetarians who you would not want to run into on a dark street one night. And it's a misconception that vegetarians are all health nuts. Many of us do it for ethical and environmental reasons. For example, it takes 9 times as much land to make a pound of beef as it does to make a pound of soybeans. So, again I'm not using this savings as justification to go out and buy the H3.

Given the fact that this campaign started with the tagline "restore your manhood" which had to be taken out because of complaints, a better idea is that this campaign should do so poorly that we eliminate these ridiculous beasts from society altogether.

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Hummer Slide Commercial
Another bad idea.

Finally, we have "Slide." A little girl and her mother are cut in line by another little girl and her bitchy mother. So this becomes a reason to go out and buy an H3 to feel better. Hey, I got beat up a lot in high school – forget what I just said, this is a great idea. I'll buy an H3 and won't everyone be so impressed! Anyhow - if I married a woman and had a kid with her and one day while I'm slaving away as a creative director she gets cut in line at the playground and decides to buy a Hummer – I'm talking instant DIVORCE! I'm getting custody and she's getting sent to therapy ASAP. What kind of a psycho would go out and buy an SUV because someone pushed in front of them? If people believe this and they run these in New York City (OK, actually they just did as I'm writing this), then our city woudl be clogged with SUVs. I got cut in front of this morning on the line for coffee, getting on the subway and getting out of the subway.

So I guess I'll get my Hummers in Black, Yellow and Silver then. Now...where to park them.
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Comments

 38 found 30 shown p.[ 1 2 ]
Tuesday, November 21, 2006. 03:27PM by MR SLAPPY
Abe Froman, Sausage King of Chicago. Nice to meet you.
Monday, October 9, 2006. 10:37AM by The Toe
In response to Chris Oler, there is no compelling evidence that humans are "supposed" to have any kind of diet. Humans are highly adaptable and are well suited to a totally-meat (Inuit), or a totally-vegetarian (most humans before the 20th century) diet. Vegetarian does not equate to grass-eater. Pizza is vegetarian too. :)
Monday, October 9, 2006. 10:26AM by michael Iva
Speaking of hummers... http://www.twistedhumor.com/program_...
Thursday, September 14, 2006. 04:45PM by Jeffrey McGivens
Just read about the new Hummer Ad in SHOOT. I haven't seen it but it seems stale. The idea of 'escaping' from the office is about as old of an idea as the wheel.
Monday, September 11, 2006. 09:53AM by shaun arora
i bought my subaru to cultivate the image of an anti-SUV post-hippie young professional who aspires to be like lance armstrong. Most people, no matter how hard they try, buy the intangibles with the tangibles. Either they fight to earn it by buying it and bumping their system down sunset blvd or society bestows it on them such as when I give h2 drivers a middle finger for not sticking to their lane.
Saturday, September 9, 2006. 10:53AM by Bruce DeBoer
Yup - a penis with wheels.
Saturday, September 9, 2006. 10:34AM by Chris Oler
mmmmm, whiskey. Well, we do know that many people buy cars to cultivate an image. It used to be the Camaro, the Chevelle, muscle cars, now it's SUV's. So they portray the Hummer as the pinnacle of manhood. All things aside, they've targeted a market that is out there.
Friday, September 8, 2006. 09:23PM by Kevin Glennon
Or whisky even... depending upon your tastes...
Friday, September 8, 2006. 08:27PM by MR SLAPPY
And I drink Whiskey to learn how to spell.
Friday, September 8, 2006. 08:25PM by MR SLAPPY
I chew on my H3 to shapen my teeth.
Friday, September 8, 2006. 02:15PM by Chris Oler
Um, probably not the place to comment that, biologically-speaking, we're not designed to be vegetarians? Our teeth aren't sharp or hard enough.
Monday, September 4, 2006. 12:04PM by Marc Lefton
Wow, Shaun is slamming old clients and Tom is screwing veggies. Quite an image.
Sunday, September 3, 2006. 08:26PM by EXIT3A .com
The Hummer works has sucked since the beginning. Words plays and puns. Puns and word plays. Screw the veggie’s, too. They make me sick.
Tuesday, August 29, 2006. 01:46PM by shaun arora
nope, it makes you pete coors ... oh, I love slamming my old clients!
Tuesday, August 29, 2006. 01:13PM by anDrew Wallace
http://www.boardsmag.com/screeningro... I guess to be a man I have to drive a hummer and drink Bavaria...If I do both at the same time does it make me extra manly I wonder....hmmmm
Friday, August 25, 2006. 11:09AM by Jennifer S
I'm "non-judgemental".....I eat meat & tofu TOGETHER. YUM
Friday, August 25, 2006. 11:01AM by The Toe
I'd like to see a part two of that first ad... twenty years later, showing the "manly" meat eater, now a wheezing, fat, diabetic, divorced slob because of all the lousy food he's been stuffing his arteries with. Very manly! I suppose for balance, the tofu-eating guy (btw, does this mean all Asian men are girly-men or something?), after twenty years of Hummer ownership, should be shown standing in line at the soup kitchen because he spent all his money on gasoline and/or paying off the victims of his monster truck...
Friday, August 25, 2006. 10:51AM by Jennifer S
I've got it! Two creative ideas for the Hummer brand. Both are clever, original...and dare I say humourous? How does one pass these along to the "right folks"? ps: my "creative idea" rates are negotiable...LOL
Friday, August 25, 2006. 12:50AM by Kevin Glennon
Embrace it.
"Yeah, we kill trees. And yes, we eat gas. But hey, we'll keep you alive, and we'll get you where you need to go. When all is said and done, would you rather have a truck filled with your kids, or a crumpled Volvo and a bunch of funerals to plan?"
Wednesday, August 23, 2006. 10:38AM by Bruce DeBoer
So .... what WOULD you do if the Hummer account fell in YOUR lap? Other than refuse it, how do you sell those 8 mpg monsters? I thought they were on the right track with the kid who built a wooden Hummer for the soap box derby. Now, they just seem desperate. Perhaps they should take a page out of the Bush Admin. / Mony Python playbook: Deny the obvious!
Tuesday, August 22, 2006. 06:49PM by Jennifer S
The post right before mine is VERY ironic. Hummer had billboards up in our markets (4 years ago?) with a caption of "HUMMER-ANYTIME, ANYWHERE". I see a merging pattern with their creative: "restore your manhood"? hmmm...LOL....Maybe they should do product placement ads in conjunction with Viagra. (sorry- I know, bad joke) Anyone know if their creative team has stayed the same for the past 4-5 years?
Friday, August 18, 2006. 08:24AM by michael Iva
Marc, where I come from, the term "Hummer" and the term "Blow-job" are interchangeable. I’m a vegetarian too, but I don’t EVER recall being insulted by a Hummer.
Thursday, August 17, 2006. 10:53PM by Kevin Glennon
I don't eat anything unless it had a childhood and a momma. That being said, the Hummer commercials are assinine. Equal parts sexy formula and repulsion never equal out. Risking one for the limited other is like trying to launch the "Where's The Beef" campaign when you can't quite prove you have meat in your burgers.
Thursday, August 17, 2006. 09:22PM by Marc Lefton
Slappy - being a Mets fan is good for you. Glad we got one off you guys. Geez.
Thursday, August 17, 2006. 03:29PM by MR SLAPPY
Just like religion, sexual preference, and a million other things - do what's right for you. Just don't tell me what is good for me - that's my decision. Back to the commercials, they suck anyway. Case closed in my book.
Thursday, August 17, 2006. 09:47AM by Marc Lefton
Trying to define a vegetarian is wrong because it's usually a personal decision about what's right for you. Meat is not right for me for both ethical, nutritional and environmental reasons. If a vegetarian eats shellfish, or lettuce, it's really not making a big difference in the grand scheme of things, but more people being educated about the effects of meat on our health and environment is leading to more and more people giving up meat. BTW - someone who eats fish is called a pescetarian, not a vegetarian. She can call herself a veggie but hard core veggies would not accept that.
Thursday, August 17, 2006. 09:05AM by Kim S
A veggie friend of my said she didn't eat anything that had "eyes", my reply - what about oysters? Of course she modified her definition to living things, I said what about lettuce? or any other food that had to "live" to grow? I go for the affecting the body reasoning and the environment reasoning, and even the animal reasoning, but like Marc says - what the heck does that have to do with Hummers? And, by the way lots of CEO's and VIP's are veggies - so what exactly does a veggie look like? (Marc - I couldn't open the slides.)
Thursday, August 17, 2006. 08:24AM by shaun arora
HumVee was the am general version, the original military version. Hummer was the name AM General slapped on it when they removed the 50 cal and started selling direct to consumers through Nieman Marcus. GM kept the name. Pre Gulf War Version 1.1, hummer was slang for when a woman uses her mouth to give a man a pleasurable sensation from his ... or at least it was growing up in los angeles.
Wednesday, August 16, 2006. 06:10PM by Marc Lefton
Slappy - I think the .50 cal is an option but it makes the base price a bit higher. Shaun - aren't you talking about a HumVee?
Wednesday, August 16, 2006. 05:24PM by shaun arora
Does anyone remember the good old days when getting a "hummer" was not only desirable but also sexual? Does anyone still use hummer in that context, or did GM kill that off too ...

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