Not going to happen - but if it did they would still keep simular budgets, its all about ego here. Who has the biggest truck, who has the most horsepower, who has the most mpg, the most miles on the warranty, the whatever... So even if, well them more things change the more they stay the same... The manufacture will do what they can any way they can to sell more of what they got. Now to be smart - NARROW YOUR FOCUS. Simple dont be everything to everyone. Pick your demo and go after it. Its not about reach its about frequency to that demo and filling a need or the want of the demo. Not every one wants a Mustang so make a BOLD MOVE limit the production. Then get back to basics after you found your focus. Build what the consumer wants. -rant over-

Exit3a – I enjoyed your reply until you degraded my clown heritage. Please retract.

Not sure how a GM/Ford amalgamation would affect advertising but I’m confident that the automobiles churned out from such a misguided merger would misfire, backfire, and result in all sorts of firings. Think of it as combining the brain trusts of Grey and Y&R (Not picking on those two behemoths – insert any humongous Holding Company agency). What you end up with is extra bureaucracy, extra crap from which to choose, and many, many well-scrubbed MBA types jockeying for fewer corner offices. A soggy stink all things considered. Let’s hope that Ford folds, GM returns Saab to the Swedes, gives back Mercedes to the Germans and tries, really tries, to give Saturn and Chevy to the South Koreans. Our Asian ally will, of course, decline. Best to prepare yourself for a slew of desperate dealer ads promising kick-backs, buy-backs, and shirts-off-their-backs to get you and yours into an aesthetic shit can. Here come the balloons and clowns.

The ship would sink even faster. The waves would wash away all the outdoor work they've ripped off each other. And people would cheer and wave while cruising by on their 300 horse-power segaways ( now with a matching side for your pet! ).