Every year when it's time to send out the redpepper holiday greeting to all our friends, it's like voting for the next president. The debate can sometimes last half the year. It seems like you can't ever stop coming up with the next best idea and the last one is questioned to death. When doing creative for your own brand, it's challenging to keep each other from being hypercritical.

So, for 2009, the objective for our holiday greeting to our fans was simple, have fun and share our culture.

We have fun (most of the time) doing what it is we do, and the holiday season should be no different. It's Christmas darn it. Let's act like we like each other.

I'm proud to say that the process we took in doing something that usually is viewed as the bane of the agency existence, was an enjoyable time and it simply showed us in our natural habitat. We successfully reached our objective -- we all had fun, spreading a little holiday cheer.

Here's how we did it:

1. We asked everyone to finish one question. You know you're at redpepper if__________________________. 2. Then came the hard part, narrowing down all the responses to lyrics that fit the 12 days of Christmas. 3. Next, we pulled video from the 2009 year that matched the lyrics, and shot some footage that we seemed to have 'misplaced'. 4. Finally, we combined the footage together and made it Clicktastic utilizing YouTube's annotation editor, and emailed it to all our friends..

So, we kept the peace and now we bring you some holiday silliness. Here's our behind the scenes rap.