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Advertising and Product Integration in Video Games

by David Wen
Tuesday, April 11, 2006. 04:05PM
533 Views 2 Comments

Video Interview with Massive CEO Mitch Davis "Advertising and Product Integration in Video Games"

Massive Inc. CEO Mitch Davis talked with us about product integration and advertising in Video Games. He shares his insights on: How the Massive Video Game Advertising Network Works Video Game Player Demographics and Behavior How Brands Develop Successful Strategies for Integrating into Games Measurement, ROI, and Costs of Video Game Campaigns Examples of Successful Campaigns Video Games and Music Future of Advertising and Brand Integration in Video Games

Video Interview with Massive CEO Mitch Davis

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Tuesday, November 4, 2008. 01:47PM by jc otero
its interesting because they still havent figured it out yet, and its been over two years since this was posted. Someday microsoft will realize that it knows plenty of its gamers and can easily implement ad specific ads for gamers. Why this has not been in place yet just boggles my mind.
Friday, April 21, 2006. 11:04PM by Kevin Glennon
Ever read my stuff, Dave? I wrote a letter/white paper to Tim Hanlon a little while back, and your guys seem to be behind the times by about, oh, going on over a year now: http://www.kevinglennon.com/...

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