Or showing product X on the runway at a fashion show...where the audience obviously isn't paying attention to the clothes, but instead intrigued by whatever they're trying to sell that day: heat packs, cameras, food the model's carrying...

"Or the Italian chef who uses tomato sauce out of the jar!" Not just any tomato sauce either, but a "zesty" tomato sauce.

Or what about the seasoned professional who when he goes home, relies on the mediocre packaged-good-version of it at home. Like the amazing chef who goes home and makes Uncle Bens for the wife. Or the butcher who brings home Deli Select pre-sliced cold cuts. Or the Italian chef who uses tomato sauce out of the jar!

Anything that involves a woman making sounds like she's having an orgasm, i.e. "Herbal Essence shampoo". I just heard a radio spot that had a chick making sexual noises for the first 15 seconds and then the voice over comes on talking about buying her a diamond for the holidays. What the F?

I saw the cows on an outdoor on the way to Philly last week. They will die the next time I go to Wendy's - count on it.

Oh and somebody needs to put a bullet into the Chik-Filet "Eat Mor Chiken" Cows. Maybe that is just a Dallas phenom since Richards Group did the creative. But they need to STOP!

oh! oh! oh! The worst over-used has to be "Got ______?" Here's a few I think they SHOULD use it for ...pharm stuff, like "Got crabs?" "Got gout?"

"Doesn't your (kid/dog/wife) deserve the great (PRODUCT BENEFIT) of (PRODUCT X)?"

for a limted time only

anything that's 'zesty', 'robust' or 'hearty'. athletes in slo-mo while their VO talks about what it takes to be a winner.

Testimonials that try way too hard to be hip. Radio Shack's holiday spots are a recent example. Cingular was doing it before they merged with AT&T Wireless.

The spouse so in love with the product they would rather not share it with their life-partner.

good ones, susan. Here are some more: use my product and girls will want to have sex with you ... personified animals talking to the camera ... 4 out of 5 use it (and they're also jumping off a cliff) ... xmas toy ads with a boy being mischievious and abusive to the product but it holds up, while the girl uses the product as a crutch to win friends

...or the baby that miraculously stops crying because of Product X...old McD's commercial of baby in swing who would stop crying every time he saw the Mc D's sign. Or the carpet commercial where the baby stops crying when put down on the carpet.

Don't forget the cute baby, Jessica. Or the talking baby.

The fact that in virtually every commercial the wife is young, in shape and decently good looking while her husband is chubby, balding and remarkably stupid.

Late to the party but the CEO head saying "we've been in business for over 25 years...blah...blah...blah...still innovative...blah...blah...blah" Ford, J&J and Pfizer are the latest versions I can think of.

I'll add one- High performance car, bring out the horses galloping in the background- Horses, horsepower get it?

This is a bit off the subject, but a while back there was a visa ad, where you win chances to win a sweepstakes with purchase. They spot was this woman maniacly hiding all of her purchases from her husband under beds and in closets. And he asks about a dress she is wearing "Is that new?" and she hides the sales tag and says "This old thing." That ad creeps me out a bit. It's like they are promoting obsessive-compulsive shopping.

And another: The person is soooo in love with Product X that nothing phases them. Example: dog jumps on the dinning table and starts chowing down on the Thanksgiving turkey, a car crash through the wall of the livingroom, a plane falls through the roof...etc, but the person is totally oblivious because she's entranced by Product X.

The cliched "idot husband" steals his wife's Product X. Examples? too many to count...let's see, HotPockets, where wife walks in to kitchen to find empty plate. Husband pulls down window shade to hide his thievery. Thomas' English muffins where Dad is talking to kid and finishes Mom's english muffin.

I really hate the old award winning line cliche. "Actually,....." "You'd think that...." and HEADLINE (but...________")

Just remembered another one. Those vignettes of different people each saying in turn to the camera that THEY are Product X. Eg. Old woman, young man, then minority, each saying: "I am Brooklyn College."

oh man, there are so many. Dunkin Donuts, right now, has the famous "Person loves product X he acts like an employee of Company X.". XBOX 360 - mass of people doing something weird in a foreign land while we listen to an old song. Reveal Product X and inspirational (yet unrelated) tagline. Hmm. any lame spot that ends with a 'thumbs up' (mentos), shrug of the shoulders/aww shucks (hot pockets) or an awkward (BK 'the office' spoof) moment. oh, um, the world isn't like this so get Product X. See: Volvo with it's white padded walls world. Similar is 'our competitors are like this and we're the only one who's not, like Subaru with it's world of driving on two wheels. the whole sex genre is deader than dead (AXE, Tag, etc) Anything that shows how women will be contorted thanks to Male Grooming Product X. Ooh, or anything that looks like a vagina (see: every issue of Archive Mag.) "You don't need to go to such extremes to get..., just get Product X." I'm so ashamed...

"Some might say...", "We think a...", and "What if your..."

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