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Worlds Top Brand: Apple

by Darren Herman
Monday, January 31, 2005. 06:34AM
433 Views 8 Comments

Apple has edged Google as the top global brand according to 2,000 advertising industry executives. "Apple's just done an extraordinary job with innovation, technology and design. The iPod is what has put Apple in the lead this year," Rusch said.

Good for Apple, and its stock price continues to climb over the past 6 months!

GLOBAL AND REGIONAL TOP FIVE LISTS (1,984 respondents to the question "which brands had the most impact on your life in 2004?")

GLOBAL

1. Apple 2. Google 3. Ikea 4. Starbucks 5. Al Jazeera

CENTRAL & LATIN AMERICA

1. Cemex 2. Corona 3. Bacardi 4. Bimbo 5. Vina Concha y Toro

ASIA-PACIFIC

1. Sony 2. Samsung 3. LG 4. Toyota 5. Lonely Planet

EUROPE & AFRICA

1. Ikea 2. Virgin 3. H&M 4. Nokia 5. Al Jazeera

NORTH AMERICA

1. Apple 2. Google 3. Target 4. Starbucks 5. Pixar

(login to vote or comment.)

Comments

 8 shown
Wednesday, February 2, 2005. 04:14PM by M W
also interesting to note that the entire population of sweden views ikea as a garbage brand...they hate it...much like how australia felt about Men at Work...while we loved 'em! and in my opinion, i seriously wonder how many out of 1,984 people really were "impacted" by Pixar. seems to be a list more of admired brands than impact to me.
Tuesday, February 1, 2005. 03:47AM by Roni Mocan
I guess Central and Latin American Ad execs are a bunch of drunks (Corona, Bacardi and Concha y Toro?) What a stupid poll...
Monday, January 31, 2005. 04:39PM by x x
Al Jazeera?
Monday, January 31, 2005. 12:09PM by Kim S
And so is chocolate! Chocolate will always be around, forever and ever, and you don't even need to sell it! It sells itself!
Monday, January 31, 2005. 11:17AM by Darren Herman
Kim, you have a *sweet* point. Music is also offered by Starbucks in their stores; note the Starbucks compilation...I've been involved in the music industry for about 4 years now, and the one thing we know is that no matter what the economic outlook is of the world, no matter what is happening, music will always be around. It's emotional, no matter how you spin it. Brands that leverage music tie into emotions- which is very important.
Monday, January 31, 2005. 08:49AM by Kim S
Interesting that both Apple and Target used Music industry icons (U2 and Kravitz) to sell their brands. I still believe the right music makes advertising highly memorable.
Monday, January 31, 2005. 06:44AM by Kevin Glennon
I wonder what merit this survey actually holds. That the 2000 respondents were ad execs...
Monday, January 31, 2005. 06:39AM by Darren Herman
Just noted an interesting correlation of North American brands and Global brands...60% of North American brands at top Global.

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