Just curious....anyone (buyers/planners) hearing more from clients about wanting to do more :10's? (actual commercial lengths....NOT billboards).

It's not good, but I still can't get "1-800-94-jenny" out of my head.

great stuff jeremy. i'll definitely check it out. you also reminded me that i loved the real men of genius campaign for bud light too! :D

Check out radiomercuryawards.com. They're a great awards show and organization that promotes better radio advertising. They also have terrific CDs with compillations of past winners. I'm not sure if you have to become a paying member of the organization to get your hands on one, but if you're really interested, they have some of the best examples of radio advertising out there. Off the top of my head, the Martin Group's radio campaign for Geico is still terrific. I still laugh at the "Great American Hero" Budweiser campaign. "Hollywood Video" while they were still around had excellent radio, too. There's a spot that runs regularly on Air America radio for some political activist group with Jesse Ventura (or a good imitation of Jesse) doing the voice over that I like because it makes its point simply and effectively and makes good use of special effects. The problem with most radio is that clients see that :60 time and think of it as being very luxurious. So they force agencies to stuff the everything including the kitchen sink into the ad. I've been asked to write scripts that, once you add the legal and mandatories into the :60, you're left with :10 to develop some sort of creative concept. Not good when you're dealing with an audience that's usually distracted because they're driving, or doing other things with the radio on in the background. Like most good advertising, one simple, strong idea and clear, direct execution goes a long way in radio.