News

The One Shows


by Jacquie Ang

Inhale.

Exhale.

Repeat.

The prestige of receiving The One Shows is known to send hearts racing but catch your breath.

To approach the white, embossed, three-volume compendium, you don’t start at one. That doesn’t cut it for a “keeper of the flame” devoted to raise the bar in groundbreaking creative work in the industry.

Instead, start the mind-blowing visual spectacle from Vol. 29, where the messenger brings good tidings early for the year: Changes are afoot, and promotions aplenty. As the wise chairman, David Baldwin, wrote: “Working in the business these days isn’t for the weak-kneed. We’re in a state of constant reinvention and rules change on what seems like a monthly basis.”

The casual recipient no longer peruses a book by One Club Publishing; he has inherited a legacy. Perhaps he might even pause to ask: Am I reading a book, or is the book reading to me?

Divide and conquer.

And don’t forget to breathe while you’re at it.

Visit Click to Open Web Page to read more.


JACQUIE ANG
Junior Assistant Editor
TAXI Design Network

© 2003 - 2008 by TAXI Design Network. All rights reserved.

(login to vote or comment.)
Wednesday, March 12, 2008. 10:16AM by michael Iva
...I LOVE THE NOTION OF THE SPECKIES AWARDS. They will eventually become the true benchmark and soul of the advertising industry. I am proud to be one of their founding sponsors and judges. http://www.thespeckies.com/