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A little advertising trivia

by Capers Hammond
Thursday, April 27, 2006. 02:30PM
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I just ran across this in an article- Who knows what the holding company headed by Martin Sorrell, WPP stands for?

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 6 shown
Friday, May 5, 2006. 03:47PM by Sunil Shibad
As you know by now, Wire & Plastic Products. They have no advertising professional on their Board of Directors. Many bean counters. Is it any wonder advertsing is in a mess? Legend has it that David Ogilvy referrred to Martin Sorrell as an "odious little jerk. As Sorrell tells it, the Financial Times , in publishing that phrase, considerably toned down Ogilvy's last word. He took in good humor and put it in the next WPP annual report as Martin Sorell, OLJ.
Thursday, April 27, 2006. 10:53PM by Kevin Glennon
My favorite is 3M, for name only. If talking about business startups, Sony totally owns the cake.
Thursday, April 27, 2006. 04:15PM by Capers Hammond
Wow, and I thought that was a tough question, Not for the Adholes group.
Thursday, April 27, 2006. 03:20PM by Bruce DeBoer
Copied from a Google search: "In 1986 Wire & Plastic Products became the innocuous-sounding WPP Group, ... In 1990 Advertising Age named WPP the top advertising agency in the world. ..."
Thursday, April 27, 2006. 03:13PM by Marc Lefton
The Wire and Plastic Products company I believe. Something like that. He bought the company with his own money, sold the assets and used the credit to buy up agencies.
Thursday, April 27, 2006. 02:59PM by Bonnie Natko
Why, it stands for Wire & Plastic Products, of course. Apparently, they were originally a manufacturer of wire baskets. I'm a smartie!

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