The uptrend of web 2.0 blogging is a wave that must be rode, but increasingly, the corporate world is finding difficulty doing anything beyond defenestrating in-house submissions. So prevalent is this tendency to find absolutely nothing but yawns and banal sleep inducing posts in-house that blogging is the latest corporate function to be out-sourced!

Just look at these Advertising Industry Blogs that have, well, virtually died on the vine:

BBDO Click to Open Web Page DNA Blog http://blog.dna.co.uk Sense Click to Open Web Page TBWA Click to Open Web Page No doubt about it, writing about yourself is a most difficult exercise.

Here's how it works.

The outsource blogging media firm charges a Brand or Senior Corporate Entity for the work done, upon approval, so both Brands and Companies can enjoy the snarky humor and unique perspective of some of the brightest writers on the planet.

Blogging, as we all know, can sometimes leads to self-loathing and self-deprecation one degree shy of razor blades applied to the wrist with firm pressure and as perversely funny as rubber necking an accident, tattoos on the forehead, etc., as evidenced by some of the flames posted as comments below.

Scroll down for some promiscuous reading.