The attitude of MLB execs

There was once a very conservative guy on Adholes when we first started back in 2004 who was a bit, shall we say, loosey-goosey with his behavior and comments. With only 100 users at the time, we were, for all intents and purposes, nothing more than a fledgling message board with a superior interface and profiles. We had not yet added the audience and tools that makes the site what it is today. A few weeks after we started we got an article about us in the Wall Street Journal. Suddenly the site was teeming with hundreds of new users.

And the conservative guy got nervous and started deleting all his blogs and comments. He had no idea that we were planning on being a large site, nor that his comments would wind up in front of some pretty top ad people.

A few months later he took a job at MLB interactive and asked me to completely delete him from the site. Working for a company even more conservative than him meant he could not associate with such a "potty mouth" name like Adholes.

And this typifies just the type of people who run that site. People who do not understand the internet, or co-creation, or their fans for that matter.

The background

Here's what I would do if I ran MLB interactive.