Advertising award shows exist to generate profit for the show promoter from the insecure-egos of those who enter them and from those to end up winning.

These award shows are judged by other insecure-egos who really do not think any of the entrants are as good as they are. Furthermore, most these judges do not know the difference between good or bad well enough to ascertain it in the first place. Awards are only given to those insecure-ego entrants who pay the entry fee to chase the award and those who pay the acceptance fee to except an award. Awards for creating advertising are empty things. Advertising awards are ego trips for the insecure with giant and needy egos. In reality they represent nothing. In the end these awards really do not matter and what if they did?

You see, business people, the clients we serve, are only interested in one thing--profits. The naïve in our industry tend to believe that these business people can be seduced into selecting the services of those who have won many awards or prestigious awards. The main claim of these insecure-egos is that they can do a better job for business people simply because they won all these self-serving-prestigious-awards from their peers.

But, most business people are practical enough and smart enough to eventually learn that these insecure-egos will only try to expose and express their egos first and foremost before they try to compete to generate profits for the business. It ends up being art for art’s sakes, instead of art for business sakes. Borrowed interest from insecure-egos that flaunts insecure-egos, rather than addressing and solving the problem of how to generate and grow profits.

So, what is the real point of advertising award shows other than generating profit for the promoters behind them and stroking the insecure egos of those who participate in them? Is it to get job offers with more pay and power from other insecure-egos looking for reinforcements so as to leverage their bogus fame to get new business or to keep existing business? Is there some perverse satisfaction in knowing the award winning employee does not get it any more than their insecure-ego of their boss does? Are awards simply kudos the insecure-ego can use to say, "I told you so" or "I’ll show you" to their doubters?

In reality, the only thing the winner can really be able to say is— “Hey man, like ahh, I won a major award for that awesome print ad over there. You know, the one that is lining the bottom of your parakeet’s cage”.

******Written by someone who (before he knew better) entered countless award competitions, won 557 awards, judged numerous award shows and even helped advertising award show promoters pitch award shows to other insecure-egos.

What can I tell you for sure after everything has been said and done, "it was a waste of time, effort, and money. The right people just don’t care about it anymore. One of them is me".******

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