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Jet Blue Houston Promo

by shaun arora
Wednesday, August 16, 2006. 11:33AM
718 Views 5 Comments

A simple price promotion that actually builds the brand image.

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JetBlue said it would set prices for travel to and from energy hub Houston based on the closing price of a barrel of oil on the New York Mercantile Exchange.

Based on yesterday's market closing, the fare currently is USD$73 one way between Houston and New York's John F. Kennedy Airport, with connecting service available to other markets including Boston, Pittsburgh, and Washington, DC. The sale price compares to regular fares of USD$117.

JetBlue spokesman Todd Burke said that the week-long sale is a "fun way" to promote its new service to Houston's Hobby Airport and isn't connected to the recent security clampdown.

(Airwise: August 15, 2006; ) Click to Open Web Page

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Comments

 5 shown
Tuesday, August 22, 2006. 10:19AM by michael Iva
Kim, great minds think.........
Monday, August 21, 2006. 03:18PM by Kim S
Just what I was thinking Michael.
Friday, August 18, 2006. 07:21AM by michael Iva
Several reasons why Jet Blue (and Southwest) are the only major airline players who usually make money when all the other players lose it.
Thursday, August 17, 2006. 10:19AM by Marc Lefton
It's kind of funny to tie their price to oil since they are making out like bandits on the fact that they secured oil at what is now a very low price by having the forsight to buy a huge futures contract.
Wednesday, August 16, 2006. 11:42AM by Marc Lefton
Nice. At least they're not tying it to the current terror status color.

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