by Jim Schachterle

It’s an uncontested fact; the world is moving at an astonishing pace, and everyday, it moves a little bit faster. Within the course of an hour, the average designer will glance at beautiful illustrations, peruse expertly choreographed layouts and scan remarkable typefaces.

A trip to a local Barnes & Noble or Borders results in stacks of books, ripe with design inspiration. From one perspective, this seemingly bottomless well of inspiration is an unparalleled opportunity. We can dip our mind into the well at any time and draw a long, cool drink of inspiration. From another perspective, it is like filling a drinking glass with a waterfall.

In any situation, there is always a yin and yang, and as the world moves faster and faster, our ability to step back and recognize the big picture is becoming more important. As the saying goes, you must recognize the forest for the trees. As a young designer, I have been fortunate enough to have a few defining moments to which I can look; a few moments that were the equivalent of an epiphany in my development.

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JIM SCHACHTERLE
Graphic Designer

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