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Cross Campus Promotion

by Darren Herman
Thursday, May 5, 2005. 10:21AM
726 Views 6 Comments

Luxury brand, Louis Vuitton gets created with a multi-college campus promotion. A branding campaign to raise awareness for the definitive luxury brand started about 2 weeks ago and has been all over the Yale University campus and many other campuses nationwide. Pictures and a write up is here:

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Thursday, May 5, 2005. 01:21PM by Blair Berle
Speaking of Golden Palace....They've done it again. "Oops...Britney Spears' Pregnancy Test Sold On Internet - GoldenPalace.com Does It One More Time" http://www.send2press.com/newswire/2...
Thursday, May 5, 2005. 11:24AM by Alexis Adauto Ferguson
We love Golden Palace! hehehe
Thursday, May 5, 2005. 11:14AM by Kim S
I totally agree - within reason - although GoldenPalace.com is pretty sleazy...
Thursday, May 5, 2005. 11:11AM by Darren Herman
Thanks for the "Welcome Back" Kim- any publicity is good publicity (within reason) and even the negative publicity they are receiving - Louis Vuitton is getting some great awareness....Just like GoDaddy's Superbowl ad.
Thursday, May 5, 2005. 10:59AM by Alexis Adauto Ferguson
Wow! Idea is brilliant considering they get groups of folks to help the brand with for FREE. Whoever thought of it should get a raise!
Thursday, May 5, 2005. 10:58AM by Kim S
As for the Chalk issue - in the first photo you can see some sort of spray bottle near the upper left portion of the ad. I don't buy the "chalk" which leads me to feel the same way as the article's author: it can't be chalk. Because they are more or less branded shapes I care a little less, if it were a blatant display of words and pictures that's another thing. Since other "chalk" displays disappear upon the first couple of waterings, I have to wonder how long this will last. And if I were the dean I for sure would check with Louis Vuitton and make them pay for clean-up - or at least help deal with it. Oh - Hi Darren - nice to see you back :)

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