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Head Count

by Jon Michael Grusky
Wednesday, July 13, 2005. 02:31PM
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821 Views 13 Comments

Any creatives, artists, designers or even interns lurking about, afraid to raise their voice? Here’s your engraved invitation.

It may seem evident that ad folks, copywriters (not copyrighters!), marketing people, project managers, number crunchers, etc. constitute a bulk of the population of our little community, but who's designing? I, for one, would like to see who the creatives are. Come forth, blog up and speak out. I am not proposing delivering a Design Coup to Adholes, however it would be good to shift the ballast so that both sides get to rock the industry boat, which is the whole point of this site.

When I first started out here, I was a bit, not intimidated, but surely unsure of how I would fit in. I’m not an Ad guy, I’m a Design guy. I am more attune to influences, trends and cycles in Design, but who here was going to care? But would I be blacklisted from the Ad community because I might have been the only one at Ozzfest last year who noticed that the three-dimensional letters spelling out “MOBSCENE” over Marilyn Manson’s head were set in Bodega Sans?

So what pisses you off/turns you on? What have you noticed running rampant, aside from just general bad design? There are just as many things in Design that deserve awareness or abolishing as in Advertising. Even better, if you’re even minimally involved in the industry, you MUST have some good stories: an intern who turned away work because he had to “draw the line”; another intern who refused to mount three boards at 5:15 because he was “off the clock”; a vendor who returned a job after two months only to say, “I had too much on my plate, I can’t do this.” I’m not making those up, by the way.

Maybe you just think that Dr. Zizmor is still using too many typefaces. The point I’m making is that we all have something to contribute and probably don’t even realize it. I’m sure there’s a handful of visitors who haven’t written anything yet, so think about it and blog it up. Just get yourself out here and contribute, even if it's just throwing up a weblink of personal interest.

Personally, I’ve been mulling over some of my own thoughts and observations which will make it into blogs in the near future. Sure the site is technically free and it’s fun to peruse and check out the hotties on the site, but this isn’t Friendster. If you’re on this boat, either pick up an oar or walk the plank.

(login to vote or comment.)
Friday, July 22, 2005. 01:15PM by Dan Birlew
Great idea. Look for my blogs. Got some "Art Directors concept, designers don't" stories.
Sunday, July 17, 2005. 12:33PM by Marc Lefton
Shaun, foot marks make me insane--I think they use one in a Mercedes end tag and that just makes me want to scream every time I see that spot. What's worse is I've seen these types of typographical mistakes seeping into award shows, as if the judges now do know any better or care.

Will--I had a situation when I worked in Western MA where I was doing ads for a local restaurant. The only piece of communications they had ever produced were business cards. We did a whole ad campaign, and one point of contention was a movie slide that was running in a movie theater RIGHT NEXT TO THE RESTAURANT. They insisted on putting the logo, and underneath it, the address, phone, fax number and web address. I fought them on it repeatedly, because no address or number was necessary. When pressed, they said "Having the address under their logo was 'their branding.'" Since that's how their business cards were. I was like "You have no idea what branding is then." This was one of the things that were brought up when I was fired 2 months later.
Friday, July 15, 2005. 02:08PM by Liam Strain
And yet another reason why I like indesign for anything with alot of text.

*kerns furiously.*
Friday, July 15, 2005. 06:49AM by Jon Michael Grusky
TRADE TRICK: Feet/Inches vs. true quotes is a program flaw! If you paste copied text into Photoshop or Illustrator, you will get an inch symbol (or the symbol for feet.) You have to manually type in the quote to prevent it from defaulting; a default quote will register as "inches" or "feet". For some reason, when importing text, the program/s will acknowledge all of the letterforms in a font's characterset, but not all of its puncuations, unless you manually edit your pasted text. Trust me, this peeves me, too.
Thursday, July 14, 2005. 09:03PM by Liam Strain
for what it's worth... most computerized typefaces - certainly those pre-packaged on the computers - are pale imitations of the hot-type originals. And the next time I have a client request that I match their "corporate typeface" of 120% horizontally scaled arial... I'm gonna scream.

true quote marks are a thing of beauty...and easy hot keys to remember.

*breaks out the rubylith and wax*
Thursday, July 14, 2005. 07:48PM by MR SLAPPY
Stickers. There are a million different designs all over the globe, so many to discover. I love woodcarving too, something about bloody knuckles and a finished product that you are proud of. And I thought I was the only one with the inch marks/quotes peeve. I feel much better now.
Thursday, July 14, 2005. 04:57PM by Jeffrey Riman
Since we’re sharing. I don’t understand why we are forced to produce work so quickly that no time is allocated to correct or adjust the final product. But plenty of time to do it over and over again until everyone is exhausted and can’t wait to move on. Other comments here relate to lost craft, bad type, misuse and abuse of tools and shabby work. Maybe we should act like the crazy chef who would rather throw food away than add more salt. I don’t want to stand behind work I don’t feel good about, do you?
Thursday, July 14, 2005. 04:27PM by shaun arora
I get upset when people use different lighting angles. Let’s say you want to crop out a blue car from the parking lot picture and insert into a dessert scene from stock or a recent trip to Mojave. And then to make it look more real, you artificially drop a shadow. Oops, you forgot that the blue car has a slight gradient and natural shading to its curves that contradicts the shadow location. That really fries my keister. I also hate when people use apostrophes instead of quote marks.
Thursday, July 14, 2005. 02:38PM by Jon Michael Grusky
If you have a command of the wand tool, as well as an understanding of auto levels, when used selectively with the Fade/Blending function, you'd be surprised how much detail you can pull out of shadows without sacrificing color or contrast integrity. Autokern is probably an art director function. I'm an uberkerner; I'll sit there. All jobs are the same in any industry: no one will notice how much craft you put into your work until it's visibly missing, and that's when the work you produce will suck.
Thursday, July 14, 2005. 01:28PM by Marc Lefton
Mark, great point. I got bored with being a designer when I realized no one cared if I put any deal of craft into what I did. Does anyone kern type anymore or do they use "autokern" and hope for the best? Does anyone adjust levels or god forbid, curves in photoshop or do they hit the "auto levels" button and say good enough? So I made the leap to art director, to copywriter. But I do occasionally get sucked back into design. Mac did kill the typographer. Most people don't realize that most mac renditions of old fonts are sad, poorly executed examples.
Thursday, July 14, 2005. 12:58PM by Mark Roberts
The one thing I have been obsessing over lately is stencilrevolution.com, man some of those guys are amazing. I love stenciling as a medium because the texture, the organic nature of it and the naughty aspect of putting art somewhere you aren't supposed to.

What really burns my ass is foot and inch marks in place of apostrophes and quotation marks. Even in movie titles, print ads and logos for major corporations and it bugs the shit out of me. Mac type killed the typographer… an inch at a time.

Wednesday, July 13, 2005. 06:41PM by debbie sharabi
What an interesting blog..Write more please!
Wednesday, July 13, 2005. 06:22PM by Jeffrey Riman
Great blog.