by Grace Ng

This year’s publication exhibits both aspiring and beautiful designs in various aspects and categories. It is a book of awe; as one flips through, one will feel that the world is really nothing if not for design. Design plays a part in many things and in many ways. To fully grasp all aspects of design in any one lifetime is an achievement marked with impossibility.

Peter Zec mentioned in the book, “This year we have embarked again on our search for particularly successful works from the world of communication design, which make understanding a little easier for us.” red dot Communication Design Yearbook 2007/2008 leads us on a tour to see how design plays a big and important role in our everyday communication.

And for the first time, the “Packaging Design” category was given special attention as packaging becomes increasingly important in the communication between the brand product and the consumer.

After all, design has the ability to change a person's mindset. What is usually dry, humdrum and unimaginative like a typical corporate annual report can become interesting and even engaging.

red dot has gathered a fine collection of annual reports with compelling concepts and, most certainly, ideas I would never have thought of.

Visit Click to Open Web Page to read more.

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