What's the ad like?

I keep having nightmares about this now that I've actually seen the ad for it! ACK!

Kim - you should write a book because I would never have known that you have to peel apples for kids. sigh. Great post... I would never buy it because I HATE grape flavored anything... especially bubble gum.

[back] I'm still thinkin' ~ after having read Steve's product review but being unable to have my password accepted this morning ~ that the "test" is, still, "will they eat it?" I'd try it, once.

:::thinkin' that this has little to do with Grape-ul and more to do with the prominently placed word "Sweet" above the hangin' dingle dangles::: ...but, will they eat it?! :::now I'm going over the read Steve's product review ~ not wanting to be unduly influenced by his prose beforehand:::

Steve - first let me say that I love your blogs - every time I see your face I know I'm going to be reading something that has to do with food and kids. As a mom - I love it. Now - as a mom - forget it. I would NEVER buy this, you know why? First of all most kids under the age of 5 or 6 can't even eat the skin of an apple. Their little jaws and molars can't masticate that skin, they either end up chewing one bite for a half an hour or they just plain spit it out. If you're not a mom then you don't know: always peel the apples before you give them to the kids. So - if there's any grape stuff on the skin - off it goes. Second - and last - as you mention in your critique: you couldn't taste the grape. You know why? Cause it couldn't penetrate the skin of the apple! Whoever came up with this is just rippping off the apple company they tried to pitch it to. Okay, that's my two cents.

I used to work for a product design consultancy, and we were designing some sort of medical device cart, built a prototype and the client said he saw a woman with her legs spread when he looked at it. It became such a joke around the office, but of course, once someone said that you couldn't help but see it, but there was a lot of client-criticizing going on - what was wrong with HIM that he saw that, etc. Given that these guys are trying to use a product name that our brains can't get around (like Michael, I have to think extra hard to speak GRAPE uhl) I don't know that they are tuned into subtleties like dingleberries (although I'm still curious what you see).

Imagine though if I were a middle-aged housewife in Cleveland and made that comment. It would set the company back a year. Product packaging would need to be redesigned. More than likely the agency/design studio that designed the package in the first place would be fired and a consultant would be retained to conduct an all-out search for the best package design firm on the planet. The marketing executive who approved the package design would probably get fired as well. Power can be intoxicatingly toxic.

Are you talking about that bottom-o-the-apple bump below the G? I honestly didn't think of poo at any point when looking at the package, but okay.

Looks to me like the logo’s sticker has a dingle-dangle hanging hemorrhoid. The product design needs a new design.

btw, the life of me i cannot make my brain say "grape-L"....it always looks like grapple to me.

Has anyone ever had grape-apple juice? It's so good!

damn, and here I was hoping grappa-infused apples were finally in the produce section...

steve, this is a very cool article...i am fascinated by this ostensibly all-natural integration and if you were to simply fly the idea by me, i'd tell you i would definitel try it...the fact that it doesn't work is too bad... and the $1 per is a huge price to pay without any noticeable benefit (at least they could pump up the perceived benefits of grape juice like larry king pimps on radio ads or something)...you're dead correct that something this expensive and packaged so carefully will not fly targeted to kids...i think there's something in this idea that will work somewhere, somehow, though. btw, i know smarties. do you eat the red ones last? do you suck them very slowly or crunch them very fast?

I picked it up in the store assuming it was indeed GM. Then I had this fear that fake kook-aid FlA-VOR had been injected, so I was surprised to read about the Concord dippin' - too bad it doesn't work. Perhaps we'd like science (i.e., GM) to really make it taste good. Paul Lucas had a Beer Frame book out a few years ago. I guess he doesn't write for Core anymore (but hah - I do - http://www.core77.com/about/cloggers... )

Wow, strange. This isn't even getting into the strange genetically modified stuff. Anyhow, have you ever seen the fanzine Beer Frame? It's all about crazy products: http://www.core77.com/inconspicuous/...