Our world of advertising is filled with good news and bad news at this time. First the bad news.

Gaming advertisers and marketers and the properties that used to depend on their HUGE ad spends are not smiling these days. At AD:Tech in NYC last week more than one gambling booth was vacant. A far cry from the Booth Babes and Dudes that were spinning on a cloud last fall. Last years big spenders were largely absent. Those that did attend were literally, crying in their beer.

Affiliates and ad networks that have reaped the huge referral fees from the offshore gaming industry in the past three years are shrinking and exploding daily.

Now some good news.

Flash game and interactive sites are experiencing an up-curving trend that almost guarantees that those with skills in creating enticing Flash games are going to have a banner year in 2007.

Mobile marketers are so busy they can’t hire fast enough! Several CEO's have said to me in the past week; "If they are skilled and stable, I'm hiring." Very few are advertising or setting plans in motion or industry events---they are booked to capacity!

At this moment, Google has over 100 team members exploring and testing in the mobile space and as usual, Google can be depended on to raise the bar in 2007 Mobile Marketing.

Product Placement has moved squarely into the "adult TV cartoon" arena this month for the first time.

Nintendo’s Wii received exclusive eyes last week in two episodes of South Park. Expect to see more PP up-trending activity in 2007 especially on TV.

What up and down trends do you have on your radar?