Although cut my teeth on shops to wretched to talk about, BBDO was my first real ad job and I worked in production and eventually as a junior art director on Pepsi from 1995-1997. What a shock it is to see Pepsi leave BBDO and all under circumstances that could have been avoided.

Working on Pepsi was the only time I ever worked on a brand where 1) They trusted us. In fact, the client rarely came on shoots or really bothered us much. 2) Money seemed to be no object. Need another 5K because the logo looks a little small on that billboard? No biggie.

After I left, BBDO inexplicably fired Tedd Sann, in a strange and peculiar way. And this mistake would ultimately lead us to today: the loss of an account they built from the ground up, for over 50 years.

You see, Pepsi was not given a heads up when he was let go. And they really liked him. Especially the younger people at the client at the time. And now that these younger people are all grown up, it was time for them to finally get their revenge. Dump BBDO. I knew from the moment the account was announced to be under review that it was over for them. What a sad, sad way to lose the account.

A lot has changed since then. Heck, I work on Coke now. But Pepsi and BBDO seemed matched like Chevy and Apple Pie.

At least Chiat can get another crack at that awful logo.