In a few months I am going start applying to advertising agencies for an internship. I have some years of experience in photography, illustration, production, graphic and web design, My main focus now is becoming an art director. Currently, I am searching for five agencies that suite my style and fit me. I don't have any experience applying to advertising agencies, so I am reaching out to the experts for some advice.

1. Should your portfolio be diverse in creative interests (meaning a print campaign for Xbox, wild and crazy, followed by a campaign for Dove soap, refine and clean) or should the portfolio as a whole resemble the type of work of the agency that I am applying to?

2. Should a portfolio show a range of talents or should each talent be in separate books, or perhaps bring a portfolio made of only campaigns? I want to be able to speak about and demonstrate my last ten years of work experience. I am thinking that this would show the agency that I would be a great asset because I have knowledge and experience in many areas that pertain to advertising and being a good art director.

3. Portfolio presentation: Is it okay to present a custom portfolio or is there an industry standard for presenting work? For example, I have been told print ads should be placed on black matt boards and you should bring your matted presentations in a carrying case.

4. Getting an interview: A lot of agencies have an area on their web site where you can upload your resume. What are the chances of getting a call for an internship this way? Should I be calling directly or is this annoying for an agency?

5. What is the maximum amount of time to stay at an agency as an intern? 6. If the agency recognizes your capabilities are they more apt to hire you for an actual art director position?

Any answers or insight is very appreciated.