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Is copy dead?

by Sunil Shibad
Tuesday, November 29, 2005. 09:55AM
707 Views 8 Comments

In an age of eye candy, do you think the craft of copywriting is dead? Are headlines obsolete? Will copywriters end up as bandaged mummies in museums?

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 8 shown
Wednesday, November 30, 2005. 08:37PM by MR SLAPPY
They'll be in the Advertising wing of the museum.
Tuesday, November 29, 2005. 06:03PM by Katie Sweeney
Well somebody has to create the word jumbles on cereal boxes, right?
Tuesday, November 29, 2005. 03:41PM by Mark Roberts
Isn't copy the grey stuff under the headline?

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean vestibulum rutrum pede. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Cras non metus. Integer at turpis eu lorem tristique facilisis. Aenean quam. Curabitur iaculis pede. Cras ante lacus, hendrerit placerat, pulvinar sit amet, sodales ac, neque. Donec cursus, sapien eget feugiat accumsan, elit ligula aliquet lacus, eu egestas nibh leo sit amet nulla. Aenean eu neque sed ante faucibus mattis. Proin metus ipsum, aliquam suscipit, aliquam a, hendrerit eget, nisi. Sed luctus, est at vehicula mattis, neque metus sagittis risus, vitae cursus mauris justo sed ipsum. Integer volutpat dictum magna. Aenean vitae justo. Pellentesque id elit. Phasellus nibh libero, mattis a, tincidunt sed, dignissim nec, quam. Duis condimentum erat porttitor dolor.

Tuesday, November 29, 2005. 02:06PM by michael Iva
Do chickens have lips?
Tuesday, November 29, 2005. 12:58PM by Marc Rapp
I'm not sure any effective design/communciation piece could survive without well written copy. Ads, long copy or not, require just as much attention to asthetics as object/photographic-based concepts. I think a well trained typographer can make 10 words look simple, and 200 hundred a typographic master piece. People read, when they're interested. Text can be an amazing visual in itself. Copy my be well written, but initially, it's how it's presented that draws intrest. Typography will enhance any piece in op. "Will copywriters end up as bandaged mummies in museums?", probably. Right next to the type masters.
Tuesday, November 29, 2005. 12:27PM by Susan Tang
Come on, Tom. I've seen your ads. BTW, how DID you convince your clients that words are good? Is there a secret to it?
Tuesday, November 29, 2005. 10:32AM by EXIT3A .com
Yep.
Tuesday, November 29, 2005. 10:19AM by Susan Tang
No, I think it's harder to do now because everyone thinks no one reads anymore. But that's not true at all. People read, but only things that are interesting and worth their time. And most importantly, people read things that are well written. So few clients these days give the words half a chance. Instead, confusing the positioning message with body copy. And that's why they're the client and we're the writers. But you'll be hard pressed to find an account guy with enough balls to tell their million dollar client that restating their brand positioning word-for-word in the ad isn't so smart.

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