“When eBay-happy Internet casino GoldenPalace.com saw the header "RIGHTS TO NAME ME! LEGALLY CHANGE MY FULL NAME FOREVER! RARE, LIFETIME ADVERTISING IDEA 4 YOUR COMPANY/WEBSITE!" on a Knoxville woman's eBay auction page, it was an offer they couldn't refuse. As a result of the one-of-a-kind auction, the seller formerly known as Terri Ilagan, will now be paid $15,199 to legally change her name to GoldenPalace.com. The 33-year-old mother of five was inspired to auction off her identity to the highest bidder after seeing GoldenPalace.com spend outrageous sums of money on such items as the Virgin Mary Grilled Cheese Sandwich ($28,000), the Ghost Cane ($65,000), one silicon breast implant belonging to a former Playboy Cover Girl ($16,766), a pretzel shaped in the image of the Madonna and Child ($10,600), and dozens more outlandish auctions. "I was driving one day and I told my husband, I don't think anyone's tried to sell their name on eBay yet. So I put it up for auction and I got all kind of responses within 24 hours of it being listed," says Terri Ilagan. As GoldenPalace.com, Terri is sure to have some interesting incidents in store for her in the future. Airport security, police, and other authorities will probably not be very amused when they see her new passport, driver's license, and other identification. She welcomes any inconvenience and possible ridicule however, as the $15,199 will go a long way to help raising her five children. ‘This is a new step in edgy marketing,’ says GoldenPalace.com CEO Richard Rowe. ‘We know that this will receive widespread media attention. We also hope that the money spent will go a long way in helping GoldenPalace.com's family. Anyone that has kids knows the enormous expense that it requires to provide for them. We are happy to help GoldenPalace.com make ends meet.’”

So what GoldenPalace.com does at this stage isn’t really surprising to anyone and I'm sure a lot of us believe that as some point people will stop paying attention. What IS interesting about this story is that there was a consumer out there smart enough to understand GoldenPalace’s tactics and get them to buy into it…for a mere $15,199.