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Brand Identity

by shawn utterback
Wednesday, July 6, 2005. 03:44PM
469 Views 3 Comments

When should you be a house of brands vs. a branded house? What are some examples of each? What process do you use to make that determination? Something I have been tossing around in my head and would love to hear other peoples thoughts....

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Thursday, July 7, 2005. 05:10PM by shaun arora
prevent yourself from getting sed with a parent brand
Wednesday, July 6, 2005. 09:04PM by Jesse Tayler
Interesting subject - but where are your thoughts lately? Have you examples or theories?
Wednesday, July 6, 2005. 04:00PM by Kim S
House of brands... hmmm Johnson & Johnson maybe... or GE... or GM... a branded house... hmmmm Nike... Walmart... I know these aren't Ad Agencies but to me, a branded house is one where quality and connection and committment to the product and the client / customer outweigh the number of clients you cater to... the laundry list if you will... could be wrong though...

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