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Individuals Vs Agency

by Dalbir Singh
Wednesday, April 26, 2006. 12:49AM
602 Views 10 Comments

A friend of mine won 4 One shows and 2 D&AD this year. His agency obviously ranked on the top of the awards chart in his country. Does it make his agency hot? If he moves to another agency then where would his agency stand?

A friend of mine moved from India to Singapore hoping to do great work there. Yet he could only send non paying proactive work for awards and won quite some awards this year. Then he could be working out of anywhere in the world and still win at shows.

From my experince I am seeing few individuals driven by their own personal ambition helping their agency as well. Agencies need to recognize this and make sure to hold on to these guys which could have a filter down effect. What say you guys?

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 10 shown
Monday, May 1, 2006. 02:02PM by Alexis Adauto Ferguson
I love Tom Mullen!
Friday, April 28, 2006. 08:12PM by EXIT3A .com
There's even an i in Inc.
Friday, April 28, 2006. 08:10PM by EXIT3A .com
There’s no i in human but there’s certainly one in Corporation
Thursday, April 27, 2006. 06:57AM by Marc Lefton
Jeremy great point about working creatively. When deadlines creep up our first instincts are to meet them even if it means throwing out the very creative means we're accustomed to. I come up with ideas better with a pen and paper yet under deadline I run right for the computer. Somebody stop me!
Thursday, April 27, 2006. 06:25AM by Jeremy Fuksa
And Tom, some people put the company first, there's no doubt. However, in my experience it's a lot easier to put the company first when it makes you feel like you're first in their book. When a company acts like it couldn't care less about your creative/professional well-being it's a whole lot easier to start looking out for #1.
Thursday, April 27, 2006. 06:23AM by Jeremy Fuksa
You've hit on something strong there... an environment of self-development. That's something that I'm struggling to usher in where I am right now, as the overall mindset is that working hard is more valuable than working creatively, which in my opinion yields less than outstanding work. Everyone should be interested in self-development. It only stands to open new creative possibilities.
Wednesday, April 26, 2006. 09:52PM by Dalbir Singh
Jeremy, I mean to say that the agencies need to back up these guys and give them the tools to create better work because as you said this also helps the agency. I have seen in so many cases individuals working on their own goals (let us accept the fact that when someone is out to get awards it is only for himself/herself) the agency should also be able to milk their rewards. Ogilvy Bombay has been voted the branch of the year within WPP worldwide for producing the most outstanding work. Reason, it has nurtuted an environment of self development.
Wednesday, April 26, 2006. 04:42PM by EXIT3A .com
I’m saddened whenever I hear of an individual putting him or her self above the organization. The company is more important than any individual. I’m grateful that the Supreme Court ruled in favor of granting the Corporation the same rights as those enjoyed by humans. (See Supreme Court Decision circa 1900.) If people put the company first, then America’s economic-might would still be No 1.
Wednesday, April 26, 2006. 12:52PM by Jeremy Fuksa
I'm not exactly clear on the point you're driving home. " From my experince I am seeing few individuals driven by their own personal ambition helping their agency as well. Agencies need to recognize this and make sure to hold on to these guys which could have a filter down effect." That sounds to me like you are saying that agencies should hold on to people who are only out to serve themselves (which is most of us... myself included on occasion)? I mean, I guess that makes sense because you'd get people who are most interested in padding their trophy case creating work that only boosts the quality of the agencies output, but you also end up with a disloyal group of creatives. Marc has it right though. I agree with that 100%.
Wednesday, April 26, 2006. 08:02AM by Marc Lefton
People would be more loyal to agencies if agencies were more loyal to people.

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