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First Ever Live Billboard

by Mary Crosse

Wednesday, July 27, 2005. 08:05AM

629 Views 17 Comments

They're supposed to create the illusion of a 24 hour party without alcohol or sex. It's live, has music, and it's 3 stories high. The models take shifts during the day. Oh, and it's advertising a new fragrance.

Look here for images:

Click to Open Web Page

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by Mary Crosse

Comments

17 shown

Tuesday, August 16, 2005. 04:12PM by shaun arora

I think it was Adidas in Asia (Tokyo, maybe) did a live soccer match on a billboard. People and ball suspended from cables on a field-like billboard.

Monday, August 1, 2005. 01:35PM by Daniel Oh

the comment below me states a valid point. Physics are a bit**.

Thursday, July 28, 2005. 10:22PM by x x

Wow, there are some cold people on here! How do you figure you're going to hit them up there with your water balloons? They'll just catch them and then nail you on the sidewalk.

Thursday, July 28, 2005. 06:49PM by Mary Crosse

Ok, so maybe it's not the first ever, but that's what they are trying to claim. Ed - the fitness center with the treadmills is funny. It's almost like watching human guinea pigs! But it also reminds me of all those store front gyms that would have prolems with men stalking the women working out in front of the windows.

Thursday, July 28, 2005. 05:37PM by ed burgoyne

There was also that billboard for a fitness center that had people on treadmills as well. It was in NY as well.

Thursday, July 28, 2005. 02:48PM by Mark Roberts

Mr Slappy - IF I was in NYC, I'd be down with launching some water balloons at them. Or maybe launching sammiches would be the humane thing to do.

Thursday, July 28, 2005. 02:02PM by Dimitri Scheblanov

I think its totally stupid but at the same time pretty fun. It must be an amazing thing for tourists to see, for the everyday new yorker its no more interesting than looking at the heat rising from the pavement.

Thursday, July 28, 2005. 12:49PM by

Hmmmmmm...a bunch of emaciated reeds are getting paid more money than I probably am to stand around and party. If I start throwing up now, do you think there will still be a job opportunity available there next week? : P

Thursday, July 28, 2005. 04:30AM by Bonnie Natko

It's like watching a real version of The Sims, but more boring. Unfortunately you can't control what they do - now THAT would be fun.

Thursday, July 28, 2005. 12:26AM by Kevin Glennon

Will -- 2 points. Well thought!

Wednesday, July 27, 2005. 07:54PM by MR SLAPPY

Let's all watch the beautiful people dance in the cubes! I think I'm going to barf. Someone in NYC please buy a water baloon launcher and pelt these cracker and cheese eatin freaks with some soggy ammo.

Wednesday, July 27, 2005. 02:57PM by x x

Thanks, I'm going to go check it out and mess with the billboard. btw what is going on in the City tonight...bored working constantly and need some fun. Wearing White Sox customized jersey, jeans and Reeboks, no fancy.

Wednesday, July 27, 2005. 11:08AM by Florian David

Yep, IKEA's done that too in Amsterdam I believe, setting fake interiors (tables, sofas etc...) in the streets. I believe it still gets people to talk about it, but so much of the success depends upon the look & execution...Does that CK animation looks convincing to you ?

Wednesday, July 27, 2005. 08:28AM by Mary Crosse

They're perfecting their bored silly look and strutting back and forth for eternity with nothing to do. I mean, booze and disgraceful behavior are agaisnt the rules.