Personal Interest

The Love/ Hate Relationship of the Catch-22.

by Patrick Kirkland
Friday, February 17, 2006. 09:13AM
590 Views 6 Comments

I've pretty much watched Ellen every morning for the last 4 months. Before that, I watched Oprah. And before that, I stuck with Regis and Kelly. People always ask why all we talk about are movies and tv shows. Well, what else are we supposed to do when we're unemployed?

True, I've had some good stints in advertising, and sure, most of my book still comes from ad school, but doesn't everybody's? Every employer want's to know- what's in your book that has gone through? We want to see that stuff, they say. And the truth is- no, you don't. You want to see what we're capable of. What we bring to the table, and what it is that we can do for you. We can write, actually, we're damn good at it. We can draw, we can photoshop, we can use illustrator. We've created thousands of ads and logos and pictures that we're proud of, and that's what we bring to the table. But what's gone through are the thousands of post cards, half filled with tiny legal copy that we didn't write, and the dm pieces that we slaved over for three straight days, trying to keep an ounce of goodness in them, but in the end, even we would throw it in the trash without looking at it. We don't bring to the interviews the brochures, and the posters that the client wanted to use their photo that they took with they're digital camera because they thought "it looks cool." And really, we're not going to show you that.

But because we won't show you that, because we have some sort of inch of pride left that hasn't been beaten out of us, you won't hire us. You won't take the time to see that we're a really good writer, or designer, or concepter. You won't teach, you won't consider different paths, and you won't budge. And any kind of cute gift or thank you note that we send to you won't matter, because for every one of us that is truly gifted, there are a thousand hacks that graduated with an english major that will work for half the price.

And then there's the rest of you- those of you who say "Yes, you're a great creative. We really like your work and you're very reasonable."- you don't have a need for us. You've already got the staff, the people, and the clients, and you want great new creative groundbreaking work, but your staff has an average tenure of fifteen years on the job, and your clients like what you've done for the last ten years, and so you're just gonna keep doing it.

So again, what are we- the creatives- supposed to do with our goodness and greatness and mediocreness and portfolio full of ads that we love and hard drives full of work that we're only gonna show if you make us? Easy, we'll watch Ellen. We'll watch Oprah. We'll search the net, make some phone calls, and play our PSP's for the remainder of the day, knowing it's not us, it's you. You're not ready, and that's why we have to end our relationship and go sit on the couch and eat a half gallon of chocolate ice cream. And to you, we say- thanks. Because of you, we're broke, we're hungry, we're nervous, we have skin as thick as lizards, and we weigh twenty pounds more than we're supposed to. But we're not gonna call first. We're just gonna eat ice cream until you realize what you're missing. Until you realize it's your fault. Until you realize that you can't live without us. We're the important ones, and you're gonna realize that when you just get around to it and you realize the rest of your staff can't give you what we'll give you. So there.

But if you don't want to call, we're free next week to set up another meeting. Or tomorrow. Or maybe we'll just call and see what your voicemail's up to. We kind of miss it. It completes us.

(login to vote or comment.)
Monday, April 17, 2006. 07:48AM by mike lightman
tom, I don't know what your deal is, but you've got some major issues that years of therapy can't fix.
Tuesday, February 21, 2006. 01:48PM by EXIT3A .com
Well, I’m trying to tell Patrick that he’s a terrific guy with a great book and has absolutely nothing to worry about. Furthermore, he’s an inspiration.
Tuesday, February 21, 2006. 01:44PM by Bruce DeBoer
Tom, I think you should stop beating around the bush. What exactly are you trying to tell Patrick anyway?
Tuesday, February 21, 2006. 01:40PM by EXIT3A .com
I don’t understand why you can’t get a job. You are a whiner, Patrick. Whiners make up the majority of advertising employees. Keep whining. You’ll land a job. I have negative zero empathy for people like you, Patrick. Are you really so bored with being you that you’ve embraced the couch and remote? Pathetic. You call yourself creative? Poseur. You are a whiny hack. Why else would you sit around all day feeling sorry for yourself? Nobody owes you anything, Patrick, least of all a job. Did you used to cry to your mother, Patrick, when the teacher gave you a bad grade? Why don’t you embrace your life, and situation, Patrick? Make some ads. Change careers (HINT). Do something, Patrick. Just don’t toss your umbrella into the political ring. You’d probably get elected. And we have enough whiners running the country.
Saturday, February 18, 2006. 01:35PM by Bruce DeBoer
Patrick - after your in the business for 26+ years, then they want to see all that edgy creative stuff that is "all you" and not the product of being brow beaten by a heavy handed account team or - the "I wanted to be a designer but took this job" - client. In other words, there is another catch-22 right around the corner once this one goes out of sight. Of course you are right. I guess our job is to convince them you are right. Try Ben and Jerry's Magic Brownies - YUM
Friday, February 17, 2006. 04:41PM by michael Iva
Interesting insights Patrick! Thanks for sharing them, and thank you for your honesty. Keep on keeping on Patrick, it's a numbers game -versus- your will and skill. You have to keep in the play, somehow, in order to play the game. I'm betting my money on you.