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AAAA Planning Conference

by shawn utterback
Tuesday, June 28, 2005. 09:04AM
445 Views 3 Comments

Whose going? Is it of any value? This is my first trip. Let's hear some honest feedback. Maybe we can have an Adholes get together...

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Wednesday, June 29, 2005. 08:17AM by shaun arora
redscout
Wednesday, June 29, 2005. 08:17AM by shaun arora
i think it is as inspirational as when those external consultants break down your business models and you say "duh." It's a great refresher on the basics and insiightful on trends in planning. Very revealling about planner insecurities. The big thing witht eh conference, though, is that you can tag-along with some senior people and get free good food. The networking aspect of it and making a name in the community was pretty frickin' clutch last year for me. It is expensive though, and I'm not sure it's worth the price. there are a lot of posers there taking digital pictures of slides that they will then put in a client powerpoint. and all the pretty planners from the late '90s moved on to the client side or media, so the orgies have been scaled back. But there are still some parties and bar events. last year, redscount hosted a good one.
Wednesday, June 29, 2005. 08:12AM by shaun arora
heck yeah i'm there. My whole frickin' team is going. see you in chi-town.

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