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News
Building Heritage Behind a Brand
by
Public Relations
for
TAXI Design Network
Sunday, August 31, 2008. 09:32PM
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TAXI Design Network Design Brands Advertisement Marketing Rebecca Chia
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by Chia Sihan How do certain brands stick around for generations, watching cash registers go kerching! Year after year, while others fail to rise from semi-obscurity or plain oblivion? Half the secret, as I found out, is about setting the story right, and keeping a tight grip on it. It wasn’t too long ago, when word was out that inflation was going hit the global economy badly, and no one was to be spared. Economic experts cautioned that lots of belt-tightening and price-conscious decisions were in the cards. Yet, there will always be names that continue to attract brand-sensitive consumers to part with their cold, hard cash, despite escalating prices with no end in sight. The answer lies in two words: brand loyalty. Visit Click to Open Web Page to read more. |
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