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Desperately Seeking an Online Media Buyer

by Ball-Indarte Irene
Thursday, April 28, 2005. 12:04PM
435 Views 8 Comments

Description:

An experienced online media buyer who will join the marketing department and will work closely with other members of the marketing team and with our product managers.

Responsibilities: *Research and test online advertising opportunities *Negotiate online media buys *Manage day-to-day implementation and optimization of campaign activities *Manage online media budget

Requirements:

*Bachelor of science degree required *MBA or other quantitative advanced degree preferred *2-3 years of recent interactive advertising experience *Experience purchasing all types of onilne media (banners, pop-ups/unders, text links, etc.) *Experience purchasing all pricing models (CPM, CPC, CPA, etc.) *Experience managing online media campaigns *Strong quantitative/analytical skills *Excellent negotiation skills and experience negotiating online media space *Strong understanding of Excel *Natural affinity for research, numbers and analysis *Ability to work efficiently in a rapidly changing, dynamic environment

Location: Boston, MA

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Comments

 8 shown
Friday, April 29, 2005. 09:18PM by Marc Lefton
Exactly, Chris. As creatives, we're not order takers when we're working with a client. We want to give them the best creative possible and sometimes that means questioning a strategy or marketing tactic for the greater good. A recruiter should question a job order instead of parroting it to the masses.
Friday, April 29, 2005. 05:19PM by chris young
Expose our commentary to your client :)
Friday, April 29, 2005. 07:32AM by Ball-Indarte Irene
Guys give me a break. It is my client who is asking for the requirements. I too was in media before this gig. I'm just trying to find a media buyer that has direct online experience. And, here in the over educated city of Boston, receptionists have MBAs. Yes it is true. So please if you know of anyone, help me. Thank you.
Friday, April 29, 2005. 07:27AM by Liam Strain
I can understand the boston thing... it's online buying...not an online position... but the BS seems a little arbitrary. I could have a BS in Biology and it would not help in this position...just as I could have a BA in Communications with a speciality in online marketing that would be perfect. And since when is an MBA a quantitative advanced degree? Have you seen most MBA course tracks?
Friday, April 29, 2005. 12:17AM by Marc Lefton
If I were a headhunter and a client gave me this list, I'd talk to them about how they're narrowcasting their search and eliminating a lot of potential talents. The bachelor of science is baffling. I've never heard of such a thing.
Thursday, April 28, 2005. 08:07PM by Aaron Gasperi
(cough cough) Chris.. "with 10 years internet experience..." The landscape is changing so much, you would do better to focus on behavioral interviews and selecting a personality that is inquisitive, knowledge thirsty, and analytical enough to stay on top of the trends.
Thursday, April 28, 2005. 03:20PM by chris young
If their focus is travel why a Science Degree? If it is an online position why Boston? Do head hunters not think?
Thursday, April 28, 2005. 12:30PM by Marc Lefton
I'd actually be qualified for this if it wasn't for the degrees. College is overrated. So are people who require college to get a job. Good thing I hate Boston. What's with starting punk shows at 6pm?

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