Advertising is a competitive business. And that’s one of the most enjoyable parts of the business. It’s like pitching the seventh game of the World Series with the bases loaded, 2 outs, full count, and your team is up by one run. A bad pitch and you lose. A good pitch and you win. But advertising isn’t baseball. Advertising isn’t even darts. Advertising is all about ideas. What if you just gave away your ideas to the client? I mean, since you’ve already thought of the ideas, and they’re a perfect fit for the client, why not? Money is just a side effect of the advertising business. The only fun comes from thinking of the ideas. So if you spent all of your time thinking of ideas and giving them to clients then you’d have more time to think of more ideas because you wouldn’t have to spend time in meetings. Think of all the work you’d get produced. And, since you’re giving it away, the client would likely produce the better ideas. Why? Well, they’ve nothing to lose. If the idea doesn’t work, you just give them another. Think of all the money the client would save. And with that savings, the client could put more money into media, which would increase the likelihood of the idea succeeding in the marketplace. Another great thing about advertising is that there is no inventory. Unlike, say Wal-Mart, which must purchase inventory and then sell to consumers, advertising ideas just come out of thin air and require no money upfront and no storage. If the client does not like the idea, just give it to another client. More than likely, some client, somewhere, will take the idea. And, if nobody wants the idea, you don’t need to have a sale to get rid of it. Just wipe it from your mind. Poof. Gone. Now there’s more room to think of another idea. Consumers seem to like free stuff so it stands to reason that clients, who are consumers when they are not clients, will like free ideas.

RoofLid Communication is now accepting inquires from clients. RoofLid Communication is an advertising agency in San Francisco. We are currently working on our website, which will be online very soon.

Please contact RoofLid Communication for all of your advertising (and roofing) needs. RoofLid Communication. We slam the lid on bad ads.