Below are links to our first 2 spots in the recently launched ihaveanidea campaign by TAXI.

Hotel Room Click to Open Web Page

Construction Click to Open Web Page

The entire campaign will go live on www.ihaveanidea.org on Friday at 6am EST.

About the ihaveanidea campaign

The Internet campaign, with a new tagline of ‘Share ads, Talk ads, Know ads’ created by TAXI and directed by Academy Award winning director Michael Downing humorously illustrates how great ads become a part of pop culture and are recognized and celebrated by people from all walks of life.

Zak Mroueh, VP Executive Creative Director at TAXI says, "I think what Ignacio and his team are trying to do for the industry is healthy. The intention of this campaign is to target the industry globally and have more people talking about the site. Through the nature of the ideas and insights, I think it’s the kind of work that will be shared and enjoyed around the world."

The campaign highlights some of advertising’s most memorable ads. In the 3 spots, these famous commercials are referenced by ‘regular people’ in everyday conversations and situations. The idea stems from ihaveanidea’s mandate of nurturing the industry intellectually through its online community where creativity, great ads and ideas are shared and talked about.

"ihaveanidea is a project created and run by advertising creatives. For this campaign we had to jump in the shoes of ‘the client’ and put our money where our mouth is to work with TAXI and create something that would impact the ad industry and spread the message we preach. Having TAXI, the best agency in Canada across the street from us made it very easy to choose them. The companies that jumped on board to make this campaign happen, Technicolor, TPS (Talent Payment Services), TAXI and Untitled are all world class ad industry citizens. I commend them for helping us and supporting the ihaveanidea dream," says Ignacio Oreamuno, Founder and Director of ihaveanidea.

ihaveanidea is Advertising's Intellectual Archive. It is a project with the mission of serving the advertising industry as a centre of self-analysis, intellectual growth and communications portal.

The foundations of the project are based on the idea that disseminating and sharing creative knowledge will benefit all in the industry.