On October 29, 2007, Valerie Romley, Chief Research Officer of Moving Target Research Group, a global brand research consultancy, is set to launch her new book: BEYOND TRANSLATION, The Marketer’s Field Guide to Understanding Today’s Transcultural Consumer.

The book delivers insight and strategy for marketers to connect with the consumers of the top three emerging majorities in the US: the Hispanic/Latino, Pacific-Asian and Asian-Indian markets.

BEYOND TRANSLATION is designed as a guide for marketers to quickly understand who, what, how and why consumers respond to marketing strategies. Many of the insights focus on understanding the key dimensions of culture and context that can at times appear to simultaneously drive conflicting behavior and prevent effective communication.

Today's multicultural consumers represent more than 100 million or one out of three people living in the US. The explosive growth of the multicultural community in the US has marketers abuzz on how to connect with this ever changing and increasingly powerful demographic.

The launch of the book will greatly interest your readers curious to know how marketers and researchers can cross the cultural divide to target the multicultural consumer.

Valerie is available to speak with your members, organization mixers and other engagements to provide her expertise on TRANSCULTURISM. Or, for phone or in-person interviews to discuss BEYOND TRANSLATION at length and her upcoming research study that will dig deeper into the TRANSCULTURAL consumer.

For a limited time (Oct 28th) CEO’s CMO’s brand managers and others on the client side can get a FREE copy by visiting Click to Open Web Page and clicking on the link that says “pre-order today.”

I am happy to arrange an interview, provide you with a copy of the book, or answer any questions.