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Thursday, December 15, 2005. 09:06AM
by
Susan Tang
I just picked up a copy of "Pick Me: Breaking into Advertising and Staying there."
Good stuff. Very relevant and reassuring at times. There's even a chapter on Fear and Self-Loathing. The best part is you can just flip through it by chapter kinda like a reference book.
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"A Smile in the Mind" published by Pentagram
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"A Big Life in Advertsing" by Mary Wells Lawrence
"Adventures of an advertising woman" by Jane Maas
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Monday, August 8, 2005. 10:33PM
by
Agnes T
"It's Not How Good You Are, Its How Good You Want to Be" by Paul Arden.
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One of the first one I read was "Ogilvy on advertising", quite instructive...
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totally awesome. my rainy afternoons are set. as well as my weekends and any other facet of my social life i convince myself of having. *cough*...
keep 'em coming!!!! I need these reads reall cheap like.
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"Selling The Invisible" by Harry Beckwith. Also, any of the "Guerilla marketing" stuff (but I like the small business volume best).
Point being, you can wank off on art all day, but if your stuff doesn't sell product, you're nothing other than a cog that didn't help the client. Know the business first, then create something that boosts the client (sales, brand appreciation, store visits, whatever the goal), and you'll be a true, valued professional.
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More limited to the art end, but your designers will love you if you read: "The elements of Typographic Style" by Robert Bringhurst. -- Likewise, "the Education of a Design Entrepreneur" by Steven Heller is a good bit of book for dealing with how business understands art/design and its role and expectations.
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Mary never gave me back any of the books I loaned her.
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I forgot to mention the author's name for "Truth, lies and advertising. The art of account planning" It's Jon Steel.
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This is more related to design & consumer culture, but I enjoyed Why We Buy: The Science of Shopping by Paco Underhill (I wonder if that's his real name). I want to read his other book, Call of the Mall.
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Mary, when did you leave Farlegh Dickinson, add an E to your name and start recreating the world of advertising? :) Thanks for pointing that out Florian. Mark, you're right we are old! Good book though, she had unfettered access to the powers that be at Chiat, As i remember the book was not entirely well received by the agency. There goes that myth that there are no old people in advertising, there are at least 2!!
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Truth, lies and advertising. The art of account planning.
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Heh, I just read Caper's comments about the same book. We're old.
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I've read quite a few books about our business and the one standout in my mind is "Inventing Desire" (I think that's the name of it). It was about the inner workings of Chiat Day when they took on Apple computers in the late 80's, early 90's. I was just starting in the industry and it gave real insight into how and why an agency works the way it does. It's probably out-dated now, but it might be worth a peruse.
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The Unfettered Mind: Writings of the Zen Master to the Sword Master by Takuan Soho. Got nothing to do with advertising and everything to do with everything, so I guess it does have something to do with advertising. Nothing, something, everything...Read it Dan O!
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Yep Capers, and you noticed that number 22 on the list is "Advertising and Culture" by Mary Cross !
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A book that I read many years ago was "romancing the brand", it made a big impact on me then. I think it was written by someone at the Martin Agency. Another book that I enjoyed was "Inventing Desire" by Karen Stabiner, it was a behind the scene look at Chiat/Day. Found this link while looking for the name of the Karen stabiner book, lot's of good reading here. http://advertising.utexas.edu/resear...
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Oh, also Conflicting Accounts - about the Saatchi Brothers. It reads like a great fiction book. Such an entertaining story.
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When I was interested in working in advertising, I was given a copy of Under the Radar and was told that was the book to read. It made me want to work in media until I found out that media people aren't that smart and are never involved in the creative process. I just thought that coming up with unique and relevant places for ads (snapple ads on fresh fruit, sidewalk ads for the lingerie company, etc.) was so interesting to me, especially at a time when it wasn't so common to do anything other than print and tv. It also made me want to work at Kirshenbaum, but when that opportunity came years later, I ended up turning it down too. But I still think it's a good book, but of course, very arrogant.
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