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Good at Advertising, Bad at Business?

by john follis
Thursday, June 23, 2005. 05:39AM
603 Views 8 Comments

Recently, I found myself in a Mexican desert doing things like walking backwards off an eight story cliff and trying to get a scorpion out of my backpack. Two of my last three vacations have been with Outward Bound. If you're not familiar with Outward Bound, just imagine the opposite of Club Med; instead of Pina Coladas, you get powdered milk. And without going into detail about the facilities, let's just say a Port-o-potty would've been a luxury.

My most recent Outward Bound experience involved "repelling" down an eight story rock face. The other was a climb to the summit of Mt. Massive -- the second highest peak in the Rockies. While it's never easy rationalizing a vacation that may cause bleeding, at least now my day-to-day business challenges don't seem quite as frightening. As a self-employed ad exec who deals with entrepreneurial fear on a regular basis I'm constantly seeking out ways to handle my fear and keep things in perspective.

Self-employment, freelance and business in general, are often resisted by creatives. It's that old left brain-right brain thing. I once worked with a creative director who couldn't even handle wearing a suit for a whole day. The day of a big meeting he'd come to work in his traditional T-shirt and jeans and minutes before the meeting he'd jump into his office, shut the door, and emerge in a suit. It was like watching Superman. The second the meeting was over he'd jump back into his office, rip off the suit, and get back into his T-shirt. Clearly, some folks have a problem with the business side of advertising. Unfortunately, no matter how great your skill or talent is, you will have limited success without developing a head for business.

Some argue that you can simply hook up with an agency or business partner. These people assume the agency or partner will have your best interests in mind. Yeah, right. "But I hate the business part" you say? Keep in mind that creative talents like P. Diddy, Madonna, Steven Spielberg, Jerry Seinfeld and Paul McCartney are successful in big part because they've also learned the buisness side of their profession.

So, how does one learn? Books, articles like this, courses and lectures are all helpful. Or, if you're like me, walking off a cliff. Because like many worthwhile things things, sometimes you just have to get out of your comfort zone and do it. _________________________________ If you like this article, visit Click to Open Web Page for more.       

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Friday, June 24, 2005. 10:31PM by Kevin Glennon
You're shaking in the moments before you back off a cliff repelling, dive underwater scuba diving, pull the trigger firing a shotgun, jump out of a plane skydiving... millions of things.

Quitting your job, and doing it on your own is very much the same. Most of us spend our days shaking, and not just with fear. Sometimes anger, embarassment, humiliation, and worse. We *know* we're valuable and insightful, yet we're held down by something.

Those that do, do. They're not superheroes. Many of them leap, and splat. The thing is, they get up, and continue jumping. Thost that don't, can never do.

Friday, June 24, 2005. 07:39PM by MR SLAPPY
Nice writing, great advice. One day years ago I took my motorcycle out (a Triumph Speed Triple at the time) and did a few runs down a deserted road at 155mph. I've done a few more since then, but the point is that when I'm done the whole world is a lot slower and my senses are greatly enhanced. Now I don't think people should just jump on a bike and do this, I've been riding since I was 5, it just reminded me of a similar type of feeling that I got from your story. When you take something to the edge you realize that everything else isn't as stressful or as crazy as you thought. Thanks man, hope you had a good time. P.S. There was no port-o-potty on my bike, but I almost needed one the first time.
Friday, June 24, 2005. 08:59AM by Mark Roberts
Personally I feed from the fear. Fear makes me do good work, makes me a better lover, better mechanic. Fear of losing clients, fear the phone will never ring ever again, fear she will never call again, fear the wheels will fall off when I am doing 80mph all makes me grow as a person.

So keep plugging, the worst case scenario is you have to suck it up and get a job. And I fear that the most.

Thursday, June 23, 2005. 03:53PM by Caroline Pomietlarz
I'm going fishing and I hate slimy things, does that count? Just kidding...many thanks for your insight.
Thursday, June 23, 2005. 12:25PM by Kim S
... getting out of the comfort zone is always good... of course you have to actually "do" it first... thanks for putting visions of vacations in my head... something I need to do... soon...
Thursday, June 23, 2005. 12:06PM by Marc Lefton
Welcome back, John. I'm not in a comfort zone, that's for sure ;)
Thursday, June 23, 2005. 10:41AM by Noelle Weaver
As always John, another insightful and inspiring post. You're a great storyteller...