Sooo, thank you for those that have posted on my last blog. I would really love to talk to any of you willing to spend a few minutes sharing your thoughts on this topic. My dissertation will basically be looking at the dynamics of trust, performance, and satisfaction ... Looking through the account history of clients and agencies, you can see how some stay for several decades (Allstate with Leo Burnett) and others just hop from agency to agency. I would assume (don't have the figures in front of me) that not ALL long relationships work in a linear fashion where performance is steadily increasing ... at some point the personal relationship has to take over from the transactional relationship and I believe the extent of trust that both parties have with one another plays a huge role. In addition, any of you who are on new accounts, how many times are expectations and performance indicators outlined BEFORE a relationship begins?

Again, would love to hear from all of you WONDERFUL AdHoles!

~ Jodi